1. The iTunes Store Jack Oh / DipIT0803

2. History of iTunes Store April 28, 2003 Sept 8, 2003 Oct 16, 2003 Dec 16, 2004 July 18, 2005 Aug 4, 2005 Oct 12, 2005 Feb 23, 2006 Jan 9, 2007 Makes it debut with iTunes 4. One million downloads was made during the first week of launch Ten million downloads milestone cleared. Windows support for iTunes 4.1. Launched of E.U store and hit two hundred million downloads. 500 Million downloads recorded. iTunes store expanded to the Asian market in Japan. iTunes 6 was introduced with support of music videos and television programs. A million videos was downloaded during the first twenty days. One billion downloads were recorded! Two billion downloads reached. Jack Oh / DipIT0803

3. History of iTunes Store May 30, 2007 July 31, 2007 July 15, 2008 April 3, 2008 June 19, 2008 Mar 19, 2009 Feb 24, 2010 Today With EMI, Apple launched DRM-free music downloads under the name “iTunes Plus” iTunes stores downloaded topped three billion. Movie rental was available through tie-ups with major film studios. iTunes store surpassed Wal-Mart to become U.S number one music retailer. Five billion downloads recorded. High definition movies was added. The ten billionth song was downloaded! iTunes support application downloads for iPhone/iPod/iPad. Jack Oh / DipIT0803

4. iTunes have been a very successful B2C company, have they face any problems? Jack Oh / DipIT0803

5. Controversies faced by iTunes iTunes downloaded music had DRM* and music can only be played via iTunes and iPod. iTunes later provide DRM-free music, however, the music file has the user’s name and email address embedded in. Selling of digital music have caused CD sales to drop. *DRM (Digital Rights Management) technology, in its most basic form, is intended to ensure that music consumers pay for the right to play. Artists who create music, studios that produce it, and labels that distribute it all deserve the right to enforce the expectation that those who play their music have paid for it. DRM is very popular during 2001 to 2005. Jack Oh / DipIT0803

6. Opinions DRM is kind of stupid since I have paid for the music. Why can’t I play the music on devices I wish to? My music files are tagged with my name and email? It might be a good way to stop people from sharing the music if they don’t want to exposed themselves but a fake name can always be used. On top of all that, when things started to get digital, that is when all the P2P happens. File sharing community like NAPSTER might have been the cause for the lowering of CD sales, since most users can get their music online for free. Jack Oh / DipIT0803

7. References Martyn, W., 2010, Timeline: iTunes Store at 10 Billion Available at: http://www.computerworld.com/s/article/9162018/Timeline_iTune s_Store_at_10_billion http://www.computerworld.com/s/article/9162018/Timeline_iTune s_Store_at_10_billion [Accessed on 25 th May 2011] Anonymous, 2007, Apple’s International iTunes Controversy Available at: http://www.businessweek.com/debateroom/archives/2007/ 02/apples_international_itunes_controversy.html http://www.businessweek.com/debateroom/archives/2007/ 02/apples_international_itunes_controversy.html [Accessed on 25 th May 2011] Jack Oh / DipIT0803

8. Contact Name: Jack Oh Student ID : DipIT0803 Course Name: Principles of Information Systems and Data Management Jack Oh / DipIT0803

9. Thank you very much. Have you been Apple? Jack Oh / DipIT0803