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Building Community Online, Part 1: Catch the MySpace/Web 2.0 Wave Micah Orloff April 17, 2008 For audio call Toll Free 1 - 888-886-3951 and use PIN/code.

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Presentation on theme: "Building Community Online, Part 1: Catch the MySpace/Web 2.0 Wave Micah Orloff April 17, 2008 For audio call Toll Free 1 - 888-886-3951 and use PIN/code."— Presentation transcript:

1 Building Community Online, Part 1: Catch the MySpace/Web 2.0 Wave Micah Orloff April 17, 2008 For audio call Toll Free and use PIN/code

2 Housekeeping Maximize your CCC Confer window. Mute your phone (*6) if you have visitors or noise in your office. Please note phone audio may be in presenter-only mode. Ask questions over the phone when the presenter prompts. Ask questions throughout presentation via the chat window. Turn on or off Closed Captioning by clicking on the icon. Save the presentation or chat by clicking on the icon.

3 Online Social Networking Overview Why should we care? Uses in Higher Ed Challenges/Concerns Uses

4 What is a Social Network? Social structure made of nodes (people, orgs) tied (linked) by common interests, values, activities, friends, organizations ties

5 Social Network Media: Traditional phone PhysicalDiscussion Boards Limited Built-in Mechanisms

6 Social Network Media: As Related to Web 2.0 Debate on definition – Web 2.0 refers to the improvements of the way the web is use Key principles of web 2.0 applications: Web as a platform Collaborative/participatory nature Ease of learning curve by end-users BlogsFolksonomies Virtual/Online Communities RSSVideo

7 Social Network Media: As Related to Web 2.0 Fusion of words: web log Uses Commentary Deliver news Personal diaries Interactive through commenting Approx. 113 million blogs Blogs Source: April 2008

8 Social Network Media: As Related to Web 2.0 Fusion of Folk + Taxonomy (indexing system of the people) Tags – keywords Characteristics Non-binary Non-hierarchical – tag cloud Folksonomies Wisdom of the Crowds Image Source:

9 Social Network Media: As Related to Web 2.0 Real Simple Syndicate Pulls data from web RSS News Blogs Investments News Blogs Investments TraditionalRSS

10 Social Network Media: As Related to Web 2.0 Video sharing – upload personal video to web Allows interactive commentary, consumer rating systems Highly popular due to free access, ease of learning curve Video

11 Social Network Media: As Related to Web 2.0 Internet- based social networks Motivations Anticipated reciprocity Increased recognition Sense of efficacy Sense of community Examples Wikipedia Slashdot Chocolatelabs.com Virtual/Online Communities Smith, M. "Voices from the WELL: The Logic of the Virtual Commons" UCLA Department of Sociology. Kollock, P "The Economies of Online Cooperation: Gifts and Public Goods in Cyberspace," in Communities in Cyberspace.

12 Social Network Media: As a Web 2.0 Service Social Networking Services BlogsFolksonomies Virtual/Online Communities RSSVideo

13 Why Should We Care? Social networking services are growing rapidly Myspace – 200 million users, 230,000 registrations/day Facebook – grew 89% over last year, 60 th to 7 th most viewed Prospective students receptive to these technologies 2006 Study (n=1000) college-bound juniors –89% have created or would create a college web-site profile –63% would read a blog posted by a faculty member 2006 Pew/Internet Study (n=935) ages –55% have profiles, 55% have used social networking sites –48% visit daily, 26% once a day, 22% multiple times/day Source: September 2007 Source: Source:

14 Uses in Higher Education Marketing Teaching and Learning Fostering Community

15 Uses in Higher Education: Marketing Institutional-level Mars Hill College (N.C) uses Myspace, Facebook to recruit MiraCosta (Oceanside, CA) Program-level Univ. of Florida used Facebook to promote new grad programs to undergrads Department Course-level Advertise course offering through sites, survey registrants Viral Marketing

16 Uses in Higher Education: Teaching and Learning History profiles/groups: example Napoleon Bonaparte Univ. of Edinburgh has developed a Web 2.0 strategic plan Social tagging/bookmarking services –Use blogs/RSS feed rather than traditional e-delivery means –Create collaborative reading lists –Information resource base for projects Courses Standford offers Create Engaging Web Applications Using Metrics and Learning on Facebook – 80 students 20 Mil Installs Rochester Institute of Technology - Social Computing Personal Web 2.0 Application: Job Listings

17 Social Networking: Challenges/Concerns Commercial options are not a public service Information Security Risks Digital Copyright infringement Acceptable Use Policies Negative effects on student performance

18 Social Networking: Challenges/Concerns Technology adoption cycle Lack of integration with existing tools Learners changing expectations Institutional change on technology commitments Source: McGee, P. & Diaz, V. Wikis and Podcasts and Blogs! Oh, My! Educause Review. September 2007

19 Social Plans Use social networking service in an effort to form Communities of Interests (CoIs) Incorporate other Web 2.0 technologies including blogs, RSS, Wiki, photo/video Outcomes: Foster community among CCC Faculty and Staff Enhanced professional development Enhanced teaching and learning

20 Additional Resources Social Networking in Plain English Wikis in Plain English Social Bookmarking in Plain English RSS in Plain English Howard Rheingolds Participatory Media Literacy Wiki Study on SNS Users – by Eszter HargittaiStudy on SNS Users The Machine is Us/ing Us.

21 Upcoming/Archived Seminars Building Community Online Part 2: Blogging for Fun and Learning Building Community Online Part 3: Wikis for Collaborative Knowledge For upcoming desktop seminars and links to recently archived seminars, check Web site at:

22 Q & A

23 Evaluation Survey Link

24 Thanks for Attending For information trainings go to:


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