1. An Embedded Librarian at BCBSF Presentation at SLA 2007 Kathy Shearin Navigy, Inc. / Blue Cross and Blue Shield of Florida, Inc. June 4, 2007

2. Embedded Librarian: BCBSF Introduction My background Business & Alliance Development / Navigy Librarian role Responsibilities Library / Knowledge Management Project teams Relationship to corporate information center Closure Advantages Disadvantages Do it again?

3. Kathy Shearin Masters degree in Library and Information Studies from Florida State University Cataloger / Reference librarian in a public library Media Specialist in a junior high school and a senior high school Electronic Resources / Reference librarian at Jacksonville University Embedded librarian for Business & Alliance Development at Blue Cross and Blue Shield of Florida, Inc.

4. BlueCross BlueShield of Florida Independent licensee of the Blue Cross and Blue Shield Association Not-for-profit, mutual company Health insurance and related products in Florida Headquartered in Jacksonville, Florida Over 7,000 employees Serving over 4 million members

5. Navigy, Inc. In 2000, BCBSF established Navigy, Inc. as a wholly-owned subsidiary to pursue innovative health industry solutions Reorganized in 2004 The legal entity, Navigy, was retained to hold ownership in its subsidiaries and to provide legal structure for future endeavors The working group became Business and Alliance Development, an enabling area for the Corporate Strategy Office.

6. Business and Alliance Development Key capabilities of Business & Alliance Development Business Development Business Venture Management Strategic Consulting Alliance Management and Relationship Development Organization effectiveness

7. Organization Structure Business and Alliance Development is aligned within the Corporate Strategy Office. Business Development Consultants (7) Business Development Consultants (7) Vice-President Business & Alliance Development Vice-President Business & Alliance Development Executive Vice-President Strategy Executive Vice-President Strategy Executive Administrative Assistants (2) Executive Administrative Assistants (2) Principals (5)

8. My Role Facilitate Knowledge Management (KM) initiatives in Navigy Research Teach the Navigy team members to fish As Navigy evolved into Business & Alliance Development, the role expanded to providing insights and thought leadership on business development initiatives

9. Responsibilities: Library & KM Education of team members Research and analysis Acquisition and management of information resources Apply expertise to improve information retrieval and use Consult with corporation on KM practices Vendor management

10. Responsibilities: Projects & Initiatives Prepare compendium of research materials at beginning of projects Provide guidelines for document tagging and storage Ongoing research and analysis Provide insights and thought leadership Preparation and presentation of reports Citation management Project management

11. Responsibilities: Corporate Collaborate with information professionals in the corporate business research and information center Cost sharing of select resources Consult with various departments as a subject matter expert on document management and retrieval Participate on work groups for development of a corporate content management system

12. Advantages Convenience Rapid response Increase in team productivity In depth knowledge of needs and interests of the team as a whole and individually Ongoing education of team My ongoing education Flexible environment

13. Disadvantages None really, but It may be difficult for Human Resources to understand the position Not a traditional library role Would be difficult if you did not like the topic or industry Requires a great deal of flexibility Behavior change may be resisted

14. Would I do it again? Yes, definitely

15. Thank You Kathy Shearin kathy.shearin@bcbsfl.com