Presentation on theme: "CMP0394 e-Logistics Systems"— Presentation transcript:
1CMP0394 e-Logistics Systems Instructor: Timothy Kf AuURL: cmp0394
2Chapter 4 Combination with Other Information Technology-based Processes Material Requirements Planning (MRP)Enterprise Resource Planning (ERP)Distribution Resource Planning (DRP)Response Management Systems (ERMS)Customer Relationship Management (CRM) and Electronic Customer Relationship Management (e-CRM)Amalgamation of SCM and CRM
3Material Requirements Planning (MRP) What does Supply Chain Mean to Manufacturing?From the perspective of a manufacturing company, the supply chain includes not only the steps involved in buying and bringing raw materials to the factory,but also those involved in manufacturing the finished goods, storing them and delivering them to the end user.
4Material Requirements Planning (MRP) Resource Requirements PlanningIn the chapter 3, we have discussed that e-Logistics also improves the delivery of goods and services at reduced cost through development of methods for supply chain management including advances in data management and increasingly sophisticated planning and scheduling systems.Planners take forecasts of demand for logistics and plan the supply to meet this demand. Such forecasts are often unreliable.
5Material Requirements Planning (MRP) The way to get around the supply-demand problems is to match (best-fit) the supply of logistics to actual demand.Based on the known, in some ways we could find out, we want the actual demand rather than using unreliable forecasts – this might seems be rather optimistic at the first sight.
6Material Requirements Planning (MRP) Uses the master schedule, along with other relevant information, to plan the supply of materials.It is used for dependent demands.
7Material Requirements Planning (MRP) The MRP functionsThree main sources of information for MRP:Order planning and control: when to release orders and for what quantity;Priority planning and control: how the expected date of availability compares to the need date of each item;Capacity Planning requirements and development of broad business plans.
8Material Requirements Planning (MRP) The MRP approachThree main sources of information for MRP:Master production schedule (MPS): provides the number of every stock item to be made every period / cycle / season;Bills of material (BOM): is a list of materials needed for every stock item;Inventory Status File (ISF): is a record showing the materials available.
9Material Requirements Planning (MRP) Material Requirements Planning (MRP) systemA MRP system is a manufacturing planning tools; computer-based production and inventory control system;to minimize the inventory while ensuring adequate materials available for productions;automation tools for order entry, sales and marketing, manufacturing, production scheduling and control, accounting, finance, human resources.
10Manufacturing Resources Planning (MRP II) Moving to MRP IIMaterials are only one of the resources; organisations have to schedule others resources such as people, equipment, facilities, finances, transportation.The natural extension of MRP led to Manufacturing Resources Planning (MRP II).
11Manufacturing Resources Planning (MRP II) While MRP or MRP I (we wouldn't’t refer PS as PS1 before the emerging of the PS2) address the issues of inbound logistics flow of the inventory; MRP II adds finance, marketing and somewhat integrated logistics;Increase customer satisfaction, improve delivery, better response, reduce inventory levels and costs and allow more flexibility.
12Manufacturing Resources Planning (MRP II) MRP II provides an integrated system for synchronizing all related functions within an organisation in the aspects of manufacturing.It links up all the schedules for all related functions and resources back to the master schedule.
13Manufacturing Resources Planning (MRP II) MRP II linking up logistics activitiesLinking up all activities to master schedule could give a very efficient logistics;During the moving up from MRP to MRP II, many companies see the difficulties. Many companies prefer to implement a partial systems where the MRP approach is still used to plan logistics activities;The partial system is ‘retitled’ as distribution resource planning (DRP) or logistics resource planning (LRP).
14Manufacturing Resources Planning (MRP II) The emergence: MRP MRP II ERPThe emergence of the MRP (material requirements planning) to MRP II (manufacturing resources planning) and the next move of the MRP evolution would possibly embracing the processing, manufacturing and distribution.
15The ERP/MRP Integration This integration it embodied naturally made it attractive to other functional components of the business – finance, human resources and project management.MRP II was found to be a more and more misleading term as it covered more and more extensive domains and it was therefore better ‘renamed’ ERP.
16Enterprise Resource Planning (ERP) ERP is the backbone of e-businessMarket leaders turbocharged their business to run a breakneck speed on a transactional backbone called Enterprise Resource Planning (ERP).ERP works like an information lubricant, facilitating the exchange data among corporate division through the unification of key processes.The first step in back-office transforming.
17Enterprise Resource Planning (ERP) Elements of ERPEPR is not a single system but a framework of administrative applications (accounting and finance, human resources), manufacturing applications (production scheduling, planning), sales distribution (order entry) and integrated logistics.ERP unites core business processes – from order processing, production and delivery.
18Enterprise Resource Planning (ERP) The first step: effective service delivery require integrated back-office systemSecond wave: e-Commerce drives more ERP demand.ERP decision = enterprise architecture planning
19Enterprise Resource Planning (ERP) ERP in real worldPhase 1:Structural functionalitiesReliabilityBest practice functionalitiesPhase 2Extension of core vertical functionsEase of implementation and rolloutsEnhance processes functionalitiesPhase 3Ease of useValue to customer through supply chain integrationLow TCO (total cost of ownership)
20Distribution Resource Planning (DRP) DRP applies MRP II principles to the flow of finished goods to field warehouses and customers.Although MRP was improved by MRP II by catering for both materials management and production scheduling; it does not cater for outbound movement of the logistics flow.
21Distribution Resource Planning (DRP) acts as a buffer or automatic synchronous controlby adjusting the order patternsif inventory needs vary, respond more readily to system-wide inventory needs and better deal with product availability and timeliness.DRP II further enhance the system by planning for the entire storage and movement of inventory by combining MRP II and DRP and you may call this DRP II.
22Distribution Resource Planning (DRP) The relationship between MRP II and DRPMarket 1 Customer FocusMarket 2 Customer FocusMarket 3 Customer FocusMarket 4 Customer FocusDRPMaster production scheduleMRPI IERP
23Just-in-time (JIT) Just-in-time manufacturing can be defined as: Produce and deliver finished goods just in time to be sold, sub-assemblies just-in-time to be assembled into finished goods, fabricated parts just in time to go into sub-assemblies; and purchased materials just in time transformed into fabricated parts.JIT is a disciplined approach to improve manufacturing quality, flexibility and productivity through the elimination of waste and the total involvement of people.
24Emerging Integrated Logistics Concepts There are five concepts come to the forefront recently:Service Response Logistics (SRL);Quick Response Logistics (QRL);Response Logistics Recovery (RLR);Efficient Consumer Response (ECR) andReverse Logistics.
25Service Response Logistics (SRL) While traditional logistics focus on the product movement;Service response logistics addresses the coordination of non-material activities to fulfill the service efficiently and effectively.Physical logistics and Service response logistics are dependent on each others;Integrated Logistics Process Fig. 4.1 [BOM2002]
26Service Response Logistics (SRL) Service Response Logistics (SRL) functionsService request for sales forecastingPartnership developmentStaff, equipment, facilities scheduling and capacity planningDistribution channel selectionData collection, pickup customer/parts/repair itemsData and physical storage, retrieval and managementQuality customer service, quality assurance, expediting, billingInterfacing with trading partnersInformation infrastructure planningSystem administration and network administrationPersonnel/customer movement, data/information movementCustomer reporting, service engineering, routing and scheduling to customer transportation sites.
27Service Response Logistics (SRL) Service Response Logistics (SRL) ModelEstablish discussions with the customer;Determine what the customer really needs;Determine if the firm can deliver customer needs;Commit to customer;Evaluate the customer’s response;Schedule the customer’s service delivery;Inform delivery partners concerning the schedule;Monitor the service delivery process;Counsel partners;
28Service Response Logistics (SRL) Intermediaries in Service Response Logistics (SRL)AgentsRetailersWholesalersFranchisesElectronic channels
29Quick Response Logistics (QRL) Some QRL system are the EDI version of JIT.QRL means reducing the order cycle.Many retailers adopt QRL, products purchased with the bar codes scanned, recording the inventory level.Purchase orders are automatically generated and electronically through e-PO to the suppliers.with the exact department code, style, color and size.
30Quick Response Logistics (QRL) The supplier then picks up the order for the reorder items to refill the stock requirements;and transported to the retails almost immediately.Obviously, QRL reduces the order cycle. In addition, it reduces costs and transcription errors.Implementing QRL has positive impact to inventory management. How?
31Quick Response Logistics (QRL) To achieve the benefits of QRL, company must establish partnerships and alliances – must be forged to trust and mutual dependency.In essence, alliances become a part of the horizontal pipelines where products flow seamlessly from suppliers to customers.Of course, powerful retailers may invert or tilt the pipeline.In any case, QRL system must be built with long term relationship between suppliers and retailers.
32Quick Response Logistics (QRL) Approaches to Quick Response Logistics (QRL)QRL model based on trust and mutual dependencycustomersupplierretailercustomerretailersupplierQRL model based on fear and powerPower and Fear relationshipTrust and dependency relationship
33Response Logistics Recovery (RLR) The term Response Logistics Recovery (RLR) relates to integrated logistics and customer service interface.RLR can be defined how quick integrated logistics reacts to service error and turn a mistake into a customer service advantages.
34Response Logistics Recovery (RLR) Example 1: How would you handle your customer for a a delay shipment by the carrier while you won’t want to let your customer unhappy?Example 2: What would you suggest if a customer returns a broken parts for replacing?
35Response Logistics Recovery (RLR) This does not count into downtimes, it demonstrates the responsiveness to customer needs.Customer generally understand that mistakes happen – as long as it not too often, it will be okay.What really concerns them is how a supplier reacts to the problem.
36Efficient Consumer Response (ECR) ECR was initially introduced in the grocery industry.Like QRL, the goal of ECR is to reduce order cycle time.In ECR, the suppliers and retailers work closely together to capture to point-of-sale information and then send back to the distribution channel.Partnerships and alliances are required to realise this benefits to reduce consumer price.
37Reverse Logistics Reverse Logistics Deals with products that flows in the opposite direction from the standard logistics channel – the products and services flow back to the manufacturer.
38Email Response Management Systems(ERMS) are automatic routing and response tools that allow you to assign and match the most appropriate agent or workforce based on the expertise and skills availability.
39Email Response Management Systems(ERMS) Components of ERMSSmart Parsing and ProcessingAutomatic acknowledgementIntelligent scripting responseprocessing workflow engineNatural language processorIntelligent Routing and QueuingAuto-routing to define queues based on priority, service request, department and etc.Workload or skill-based routing assignmentWorkflow-driven (or rule-based) logical routingEffective Request HandlingDynamic response templateKnowledge baseSupport SLA
40Customer Satisfaction and Integrated Logistics Customer Relationship Management (CRM) and Electronic Customer Relationship Management (e-CRM)Customer Satisfaction and Integrated LogisticsThe goals of this business framework are:Use existing relationships to grow revenue;Use integrated information for excellent services;Introduce more repeatable sales processes and procedures;Create new value and loyalty;Implement more proactive solutions strategy.
41Customer Satisfaction and Integrated Logistics Customer Relationship Management (CRM) and Electronic Customer Relationship Management (e-CRM)Customer Satisfaction and Integrated LogisticsThe three phases of CRM:AcquisitionEnhancementRetention
42The amalgamation of supply chain management and customer relationship management (CRM) The amalgamation of supply chain management and customer relationship management (CRM) can radically improve competitiveness.Cost reductions and customer service enhancements – exlucded form old economy strategic thinking.The objective of the right product in the right place at the right time and cost is accommodated to a greater extent than previously possible.
43The amalgamation of supply chain management and customer relationship management (CRM) eLogistics enables organisations to see the big picture by capturing and sifting data for procurement and fulfilment. Ultimately management of the entire supply chain is e-enabled and logistics generated data can feed back into strategic and tactical decisions made by other parts of the organisation. The Internet ultimately provides access to true rather than forecast supply and demand information.ELogistics also permits a closer integration of a company’s internal business systems with collaborative information from partners and web-based functions and information.
44The amalgamation of supply chain management and customer relationship management (CRM) eLogistics representsimproved business processes, allowing for real-time visibility, seamless channel linkage and collaborative solutions in the supply chain.with more companies seeking success through the efficiency of their supply chains, logistics is now an issue for owners / senior managers as well as the shipping supervisor.a key competitive weapon.
45Amalgamation of SCM and CRM The amalgamation of SCM and CRMImprove competitiveness;Cost reduction;Enhance customer satisfactionIt is not mutually exclusive as in the ‘old economy’.E-logistics enables organizations to see the big picture:Capture and sift procurement and fulfillment;and the ultimate management of supply chain is e-enabledThe Internet provides the access.E-logistics provides a ‘closer’ integration of internal business system with external information thru collaboration
46Amalgamation of SCM and CRM E-logistics represents the foundation for improved business processes: visibility, seamless channel and collaborative solutions;E-logistics is in fact a key competitive weapon.
4758CMP0394A e-Logistics Systems Autumn 2004 Coursework Assessment30% Coursework70% Final ExaminationTo be submitted on the 10th Lecture 10.January.2005* This coursework subjects to be final confirmation by HKBU SCE.
4858CMP0394A e-Logistics Systems Autumn 2004 Coursework You are a SCM manager of a company having logistics requirement to achieve its competitiveness in the market. Based on the business requirement your company plays in the supply chain, devise your logistics strategy and implementation. You are required to produce a short report in a few pages as described in Part (A) to (D) of the question paper (or Lecture 4 Slides):
4958CMP0394A e-Logistics Systems Autumn 2004 Coursework Coursework GuidelinesThe objective to your express your own ideas and to demonstrate your understanding on the topic.There is no limit in number pages and number of words. A short report in a few pages could be around 2 or 3 pages or around 500 words. Lengthy report document is not encouraged; your report should not more than 1000 words.
5058CMP0394A e-Logistics Systems Autumn 2004 Coursework Suggested Document OutlineYou can design your presentation document style. The following is a suggested report presentation format for your reference.Cover PageExecutive SummaryBackground/OverviewReport Body Part (A)-(D)Recommendation/ConclusionReference and acknowledge any work from published or unpublished material
5158CMP0394A e-Logistics Systems Autumn 2004 Coursework Coursework Guidelines (continued)You are required to write-up a half-page summary on the whole document – from the senior and top executive perspective.Block diagrams and figures are useful to describe your design and implementation.No plagiarism is allowed and no need.You may reference to academic papers, journals, periodicals, magazine, reference book, web site and URL.
52Thank you! Any Question? Instructor: Timothy Kf Au URL: cmp0394