1. Book Industry Study Group Sponsored by The BISG Business Solutions Committee Welcomes You To: Making Information Pay February 4, 2004 The Warwick Hotel

2. 2 Welcome Jeff Abraham Executive Director Book Industry Study Group, Inc. Ted Hill Chair Business Solutions Committee Sponsored by

3. 3 Introductions BISG Business Solutions Committee The mission of the Business Solutions Committee is to promote awareness of business issues, benchmarks and best practices that are currently in use by the book community. For more information contact: Ted Hill, Committee Chair bizsolutions_chair@bisg.org

4. 4 Todays Agenda 9:00 Welcome & Introductions Building an Intelligent Publishing Supply Chain Michael Cairns, President, R. R. Bowker Using Information to Increase Efficiency and Profits Dominique Raccah, Publisher and CEO, Sourcebooks Using Information to Improve Distributor Performance Jean Srnecz, Senior VP of Merchandising, Baker & Taylor

5. 5 Todays Agenda 10:35Coffee Break, Sponsored by Nielsen Book Intelligence and Insights Jonathan Nowell, President, Nielsen Book Actionable Analysis of Account-Specific Data Mike Shatzkin, Founder & CEO, Idea Logical Company Concluding Remarks John Wicker, Executive VP, VISTA International

6. 6 Building an Intelligent Publishing Supply Chain Michael Cairns, President, R. R. Bowker

7. 7 Thank You! To learn more about VISTA research, visit www.vistacomp.com.