Presentation on theme: "Making Market Research Pay Brought to you by The Book Industry Study Group, Inc. BookExpo America 2005 June 2, 2005 9 – 10:30 AM."— Presentation transcript:
Making Market Research Pay Brought to you by The Book Industry Study Group, Inc. BookExpo America 2005 June 2, – 10:30 AM
Making Market Research Pay Sally Dedecker Sally Dedecker Enterprises
About BISG Industrys leading trade association for policy, standards and research. Represents all segments of our industry. Membership driven via Board of Directors and Committees. Close to 200 members – from small independents to Fortune 500s.
BISG Membership Publishers Booksellers, Retailers Wholesalers, Distributors Printers and Paper Manufacturers Libraries Consulting, Service & Tech Companies
BISG Board of Directors HarperCollins McGraw-Hill Pearson Random House Simon & Schuster Wiley Baker & Taylor Ingram Book Group Abebooks Amazon.com Barnes & Noble Books-A-Million Borders Group Quebecor World RR Donnelley Nielsen Book R.R. Bowker VISTA International AAUP American Booksellers Association Association of American Publishers ECPA / CPSG New York University Publishers Marketing Association The Gold Group Lightspeed Sally Dedecker Enterprises Sensible Solutions Ted Hill Associates
The BISG Mission Provide a forum for industry consensus, policy development and best working practices; Develop and maintain standards which enable effective communication along all segments of the industry supply chain; and Conduct research and gather data on issues affecting the book industry as a whole.
Making Market Research Pay Research can identify market opportunities Research can assist in allocating resources Research can assist in benchmarking performance Research can support company goals Research can identify new products and services
Making Market Research Pay What research information is available to the book industry? Which data sources fit the needs of your organization? How do you incorporate research into the decision making process? Has the selected information assisted in reaching goals?
Making Market Research Pay Albert N. Greco Senior Researcher The Institute for Publishing Research
Making Market Research Pay Michael Norris Editor Book Publishing Report
Making Market Research Pay Research / Data is good. Dont stop the creative process!
Making Market Research Pay Dominique Raccah Publisher & Chief Executive Officer Sourcebooks, Inc.
Making Market Research Pay Jean Srnecz Vice President, Merchandising Baker & Taylor
Making Market Research Pay Questions? Thank you!