Presentation on theme: "Moving Toward Environmentally Responsible Book Publishing Andrew Van Der Laan - Random House, Inc. Book Expo America June 1, 2007."— Presentation transcript:
Moving Toward Environmentally Responsible Book Publishing Andrew Van Der Laan - Random House, Inc. Book Expo America June 1, 2007
1 Environmentally Responsible Publishing RHs Paper Usage Enough to pack all 27 floors of our office building from floor to ceiling with paper … … Each and every year Paper usage is the most environmentally significant aspect of any publishers business RHs annual paper purchases 110,000 tons of uncoated 10,000 tons of coated 240 million pounds of paper per year! 30 lbs for each resident of NYC
2 Environmentally Responsible Publishing Benefits of Recycled Fiber 24 trees (100% savings) 2,100 lbs of greenhouse gases (37%) 17 million BTUs (42%) 1,100 lbs of solid waste (49%) For each ton of virgin fiber that we replace with recycled fiber, we save: Note: Assumes post-consumer recycled content replacing virgin fiber in freesheet paper; data provided by Environmental Defense via www.papercalculator.org. CO 2
3 Environmentally Responsible Publishing The Random House Policy Policy was adopted in May 2006; tracking began in January 2007 Post-consumer waste will be a significant percentage Preference for FSC or equivalent virgin fiber certification RH is ahead of its targets for 2007 Accomplished at no additional cost Coated 20072008 5%10% 5001,000 Random Houses goal is to increase its use of recycled fiber tenfold by 2010 Uncoated 2007200820092010 Percent10%15%20%30% Tons11,00016,50022,00033,000 Additional notes:
4 Environmentally Responsible Publishing Ancillary Benefits The Random House policy has already made a difference with authors and one book acquisition in particular CO 2 The Green Book The Everyday Guide to Saving the Planet One Simple Step at a Time by Elizabeth Rogers and Thomas M. Kostigen Format: Trade Paperback, 224 pages Publisher: Three Rivers Press On Sale: June 2007 Price: $12.95 ISBN: 978-0-307-38135-4
5 Environmentally Responsible Publishing Other Green Initiatives Recently formed an employee Green Committee Currently conducting a carbon audit Prioritizing and implementing suggested environmental initiatives Established tighter inventory controls to reduce waste In the last year at 1745 Broadway, we have: Replaced 4,000 light bulbs with energy efficient lower wattage bulbs Adjusted air and water temperature controls Switched to environmentally friendly green cleaning products Sourced 15% of our electricity from wind power Were also looking at our warehouses: Recycling approximately 50 million pounds of paper and corrugate per year Timers / motion sensors and 1,400 new energy efficient bulbs The paper policy is part of a larger RH environmental strategy
6 Environmentally Responsible Publishing Communicating with Consumers Potential increased sales for retailers Will consumers pay more for recycled or environmentally friendly packaging? Additional promotional opportunities? Need to educate retailers and consumers How do we label books to identify environmentally friendly titles or publishers? Copyright page Back cover Flap copy Industry standard identifier? Publishers must consider supply chain concerns re: availability of materials Now how do we make a difference with consumers?