1. HD video solution for Embedded device
- Low Power IP Video Solution utilizing the SH4A/7724 -
Consumer & Industrial BU
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00000-A

2. Key Takeaways By the end of this presentation you will understand:
Roadmap updates for SH-Mobile
Activity updates
The ecosystem supporting on SH7724
Qualification and engagement
The Key Takeaways, what you are going to have by the end of this session are
You will understand what the advantages of SH7722 in video phone application.
You will have the idea how you are going to build video phone application on Renesas platform
You will understand the ecosystem build on SH MPUs with turn key applications
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3. Roadmap Updates
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4. SH-Mobile Product Roadmap
90nm
65nm process
45nm process
32nm process
SH-MobileG5 Platform
Platform
SH-MobileG4 Platform
SH-MobileG3 Platform
SH-Mobile R3
Now Available
OpenOS APE
SH-Mobile R2R
Now Available
SH-Mobile R2
ES: Q411, MP: 2Q12
CPU : Cortex A9 & SH4A
VPU5H: 1080p Enc/Dec
VPU5F: 720p Enc/Dec
3D:SGX540
JPEG: HW
Sound DSP
DDR2/3
Full HD1080p30
SH-Mobile MT1
Multimedia CC
Now Available
SH-Mobile HD1
ES: Q409, MP: 2Q10
SH4A: 500 MHz
VPU5H: 1080p Encode
JPEG: HW
Sound DSP
DDR2: 64-bit
SH-Mobile L3G
HD1 is EOL in Q4 2011
No longer available for new opportunity
2008
2009
2010
2011
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5. SH7724(SH-Mobile R2R) Delivers HD Video for Portables
Enabling 30 fps HD Video Encode & Decode
Low power consumption – 250mW for
900 MIPS Host CPU
5MPixel camera input x 2 ch
Rich I/O peripherals for flexibility
10/100 Ethernet MAC, SD x 2ch, USB HS with Phy x 2ch, ATAPI
Visual Engines for Enhanced Images at HD
2DG accelerator for Rich Graphical User Interface Design
Sound DSP Processing
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6. SH7724(SH-Mobile R2R) Block Diagram
SH-4A(Super H RISC Engine) with FPU
Operation frequency
CPU Clock：500MHz
Bus Clock：166 MHz
Embedded memory
ILRAM：16Kbyte
Cache： I=32Kbyte, D= 32Kbyte
L2 Cache : 256kbyte　
Bus Interface
SDRAM-DDR2 16/32bit
Local bus 8/16/32bit
Peripheral
32bit Timer : 3ch
Watch dog timer : 1ch
10/100Ether MAC : 1ch
I2C bus interface : 2ch
DMA Controller : 6ch
SCIF : 6ch
MMC/NAND Flash Interface :1ch
USB2.0　Host/Function : 2ch
SD IO (max 50MHz) ; : 2ch
LCDC/Digital RGB 24bit
VPU H.264 encode/decode
2D Graphic Accelerator
Blending Engine : 2ch
Video manipulation Engine : 2ch
Camera capture Engine : 2ch
KeyScan
GPIO with interrupt
H-UDI (User Debug Interface )
Package　 :BGA449
500MHz
900 MIPS
I-Cache
32KB
D-Cache
32KB
L2 Cache
256KB
MMU
UBC
INTC
FPU
MAC
Video Processing Unit (VPU)
MPEG4 and H.264
Video Codec
Encode & Decode
Up to 720p
30 fps
DMAC x6
H-UDI
CPG
LCDC
Others
WDT
TMU x3
BSC
(ROM/SRAM)
VOU
VPU5F
H.264
2DG
DDR2
32/16bit
SCIF x6
MMC NAND
CEU x2
(Camera I/F)
BEU x2
(Blend)
VEU x2
(Scaling)
GPIO
KeyScan
10/100 Ethernet MAC w/DMA
I2C x2
USB-HS Host or Device w/PHY x2
JPEG
IrDA
Video I/O units
Camera Input
Color format conversion
Rotate, Scale, Filter
Blend Layers with alpha
CEU: Capturing Engine Unit
VEU: Video Engine Unit
BEU: Blending Engine Unit
SDIO x2
SPU
24bit DSP
ATAPI
TIMER
MEMORY
ANALOG
CPU
I/O
Multi
media
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7. Video Process Flow TV LCD Encode Stream Decode Stream VOU SH-4A L C
Debug
Uart
Jtag
Keypad
Decode Stream TV
VOU
NAND
Flash
SH-4A
NTSC/PAL
TV out
LCD
Up to XGA L C D
VPU
H.264
VIO
5MegPix
DEC
ENC
RJ-45
CEU
BEU
VEU
Ethernet
Scaling
Rotating
Blending
Overlay
DRAM
Control
This diagram shows the how the system is going to work in Video Phone application.
Video phone application needs to maintain two direction of video and audio stream simultaneously,
one is Encode stream, the other one is decode stream.
Let me start from capturing part of stream, the picture captured by the camera is token by CEU in VIO passed to VPU Encoder block, then will be encoded in VPU.
The encoded stream will be packetized as IP packet then sent out through Network.
The other stream, which is the decoded part. The packetized data will come from Network and need to de-packetized sent to VPU to decode. The deccoded data will be passed to VIO for post process such as scaling, blending then fed to Display.
In the flow, major high cost process are all implemented in hardware, VPU and VIO
SIU
I2C
I2C
PCM
System Memory
Audio
AD-DAC
PMU
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8. Standard Pricing for SH7724
Unit :USD
Part Number
Volume
Kunit/year
10K
10S
11K
11S
R8A77240D500BG#U0
(SH7724) 10
14.50
14.00
13.70
13.40
100
13.00
12.70
12.30
11.90
500
11.70
11.40
11.00
10.70
The prices are Disti cost
This pricing is intended to enable initial discussions to progress through the qualification stage and into traction/interest
Official quotation need to be approved by the Sales portal
SH7724 is NOT in DDD program
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9. SH-Mobile R3 (Tentative spec)
Full HD 30 fps Video Encode & Decode plus HD 30 fps Video Encode & Decode
Cortex A9 & SH4A
3D/2D by SGX540
Encryption Engine (AES, DES, 3DES)
Rich I/O peripherals for Flexibles
10/100/1000 Ethernet MAC, SD x 2ch, USB HS with Phy x 2ch, ATAPI
Visual Engines for Enhanced Images at HD
Sound DSP Processing
Tentative Schedule ES: Q4/2011, MP: Q2/2012
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10. Promotion Updates with SH7724
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11. Primary target applications in IP Video segment
IP Camera
Camera + Video encoder + Stream server, all in one
Out put would be on wired or wireless IP network
IP Encoder/Streamer
Attached module/box for analog camera
Accepts analog video in, digitize & encode video image, and stream out via wired or wireless IP network
Video Recorder
Accepts multiple analog coaxial cable video inputs, digitize & encode each video input and store to attached storage device. Usually HDD.
Less Competition with Encoding application
Lower Power consumption oriented
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12. Available in Distribution! (MS7724 Development Kit)
Activities around SH7724
Available in Distribution! (MS7724 Development Kit)
Great feedback from Arrow
SH7724 will be on Arrow EDGE vol. 2
We will have several sessions for SH7724 in DevCon
Two Linux hands on Labs – Introduction and Advanced
Linux solution by MPC Data
Future Roadmap beyond SH7724
Android support
HMI solution by Crank Software
Redpine WiFi driver is in progress
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13. Development Kit
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14. MS7724 Hardware Features - Renesas Multimedia Solution -
Main Board
SH-Mobile R2R(SH7724) - SH4A 500MHz
DDR2-SDRAM MBytes (Max.512MB)
NOR FLASH - 64MBytes
100BT Ethernet - SH7724 on chip IP
PoE(IEEE802.3af) class3
DVI out
NTSC/PAL in/out
Camera I/F x 2ch
AUDIO - Mic In, Line out
USB Host/Function x 2 ch - SH7724 on chip IP
SD card slot - SH7724 on chip IP
SD/eMMC card slot - SH7724 on chip IP
E-10A
Serial port
Option boards
WVGA LCD panel with touch panel
3.2M pixel auto focus HD camera
【Target Application】
- IP Camera (Network Camera）
- Video Conference System
- Multimedia Mobile Equipment
- PDA
- PND
- Automotive Event Recorder
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15. MS7724 Components Main board : R0P7724LC0021RL
HD Camera board : R0P7724LE0021RL
(Tripod is not included)
WVGA Panel board : R0P7724LE0011RL
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16. MS7724 Package
The system is composed of the main board and the parts, listed below.
R0P7724LC0021RL is the Main CPU board.
As option, R0P7724LE0011RL (Wide-VGA LCD Extension Board) and R0P7724LE0021RL (HD(720p) Camera Module Extension Board) are prepared
P/N
Item
Description
Standard Price
(Disty Resale)
R0P7724LC0021RL
CPU Board
MS7724 main CPU board
$734
AC Adapter
DC5V/4A
CD-ROM
Users Manual
U-boot
Linux BSP
Tool chain
Sample code
USB memory
Bootable Linux binaries, Kernel and root file system
R0P7724LE0011RL
LCD Panel Board
Wide VGA(7inch) LCD with touch panel
$522
R0P7724LE0021RL
Camera Board
HD(1280x720p) CMOS camera board
$226
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17. MS7724 - GOOBE Platform Good Out of Box Experience package
Linux Kernel & Device Drivers
Defined Package of Middleware Codecs
Sample Applications for quick start
Currently defined MW Library
MPEG4. H.263, H.264
Video decoder / encoder
- MP3, AAC audio decoder
Application SW
Free of Charge
Only sample code (no support)
Application SW
Middleware codec‘s
Standard product by Renesas
Royalty is included in the device price
Patent licenses to be paid by the customer/system manufacturer
Standard MW
Product Libraries
Licensing of SW
Linux / Drivers
Free of Charge
Linux Kernel as GPL (no support)
Special drivers supported by Renesas which are not under GPL i.e. SDHI
Peripheral drivers
Linux BSP
SH7724
Development
Board
Hardware / LSI
Standard MCU/MPU Terms & Conditions
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18. MS7724 Linux BSP Features U-Boot Bootloader
Boot device option, NOR flash, USB, eMMC/SD or Network
Linux Kernel port using GCC Tool Chain
SCIF & SIOF Serial device drivers
Ethernet device driver
USB Host and Function device drivers
SIU device driver with ALSA Audio Driver API
2DG device driver with Direct FB 1.3.0
Display (LCD,NTSC,DVI) device driver
SD Card device driver
eMMC device driver
Touch Panel device driver
Video for Linux 2 (V4L2) driver
Camera Capture
DirectFB API
libshcodec(VPU library)
Pre-integrated video codec support for MPEG4 and H.264 encoding and decoding
libshjpu (JPEG library)
libshveu (VEU library)
Sample code
camera capture, sighttpd (HTTP server)
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19. Software Development Environment
Host Linux PC (Dabian)
Compile & debug an application program
Ethernet
Windows PC or
Linux PC
Use Hyper Terminal as Console to operate the board.
Debug for Linux application can be done by software base GDB server.
E-10A may be used for hardware level debug when customer make their own board
USB cable
MS7724
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20. Linux Development
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21. MS7724 Software Platform Open Source Linux Platform Advantages Support
“Distribution” is from Renesas
In-house tools, kernel, BSP
Pre-configured for MS7724
Advantages
Renesas maintains the SuperH tree of the Linux kernel
Renesas participates in the Linux Kernel Summit
Renesas’ Linux approach is well aligned with Linux community development which results in
Professionally reviewed code
Abstracted, fully portable code
Code integration with standard Linux kernels
Support
All platform code is available under GPL (GNU Public License) ‘as-is’
Baseline support is for customers to either have in-house Linux integration capability or willing to work with 3rd Party
Large deals (> 250k units minimum per year) will be reviewed for Renesas-direct support. Review with Marketing
Middleware
Video middleware is proprietary to the Video Processing Unit (VPU) on the SH-Mobile
Runtime costs are integral to the device pricing
Source code is not made available to customers – it is a user-space binary only
Renesas and/or 3rd party will help customers with video integration
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22. Linux Customer Support Scheme
Renesas provides sample BSP + demo. Renesas uploads all code to the upstream Linux community to become openly available
Linux Distributor can pull the Open Source code and develop a project for a customer
A Linux System Integrator can take the Renesas BSP Package and modify, combine with other components and deliver to a customer
A customer with significant Linux integration resources can leverage the community code and complete their project
System Integrator ③
Customer project
Free evaluation BSP for startup
Renesas Electronics Corp ①
embedded Linux Distributor ② ④
Linux development community upstream master code
Renesas supports customer’s development partners
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23. Demo Description
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24. 2D Graphics accelerator Demos
Included in BSP
Direct FB( included in BSP) is fully ported with 2D Graphics accelerator
DirectFB is a thin library that provides hardware graphics acceleration, input device handling and abstraction, integrated windowing system with support for translucent windows and multiple display layers, not only on top of the Linux Framebuffer Device. It is a complete hardware abstraction layer with software fallbacks for every graphics operation that is not supported by the underlying hardware. DirectFB adds graphical power to embedded systems and sets a new standard for graphics under Linux.
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25. HD Video Playback H.264 HD Video clip playback Included in BSP
720p 30 fps
CPU usage is less than 5% during the playback
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26. IP Camera streaming demonstration
Included in BSP
Captured image 1280 x 720
Encode with H.264 real-time at 30 fps
Stream with HTTP
CPU usage is less than 5% during the streaming
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27. Crank Storyboard Suite
Storyboard is a suite of UI development optimization solutions for developers of consumer electronics, automotive head units, and industrial devices that require an embedded dynamic graphical display.
Crank Storyboard Designer
Enables UI designers to leverage their core expertise to easily prototype the look and feel of a UI, run simulations of the interface to validate the designs, and then move the prototype directly to the embedded device for deployment.
Crank Storyboard Embedded Engine
The runtime component of the suite, Embedded Engine drives the content developed in Designer on embedded devices.
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28. GUI demonstration by Crank Storyboard
Media Player UI
Digital Picture Frame, Slide show
Climate Control UI
Lighting Control UI
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29. Conclusion
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30. Qualifying an Opportunity for SH-Mobile
What is the application ?
What are the video encoding/decoding requirements ?
Resolution and frame rate
Codec standards
What peripherals are required ?
What CPU performance is needed ?
Is power consumption a criteria ?
What is the software operating environment ?
Is Embedded Linux acceptable ?
Who will build software for the target ?
Who will build the application software ?
Are there any software API requirements for multimedia ?
What does the customer expect to receive from Renesas ?
Customer experience, quantity and support expectations
250K/y we can provide “hand holding”; <100K/y no support
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31. Summary SH7724 is the focus product, packaged & ready
Start Disti promotion program with SH7724
R3 is in roadmap, though later next year.
Low-cost SH4A are also under consideration
HD1 is EOL in 2011 (do not promote)
MT1 is the successor
“Black Box” low power 1080p encode
Single function video Co-processor
MS7724 Dev Kit is available
Buy through Disti, with support constraints
Demo and Loan can be discussed with Marketing
Solutions with SH7724 are ready
Many sample codes and demos are in the DVD
3rd parties can add application specialized software
Recognition in Linux Community, with growing Ecosystem
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32. Renesas Electronics CONFIDENTIAL; NDA Required