1. ASA Strategic Funding Additional Funding for Schools 1ASA Strategic Funding I www.asastrategicfunding.com

2. Public Funding for Education is Limited Private Funding is Not! Advertising Contracts: Advertising in multiple school venues Naming Rights: Major gifts in exchange for naming opportunities Ed Foundations: Endowment building, capital campaigns Research: Bond elections, alumni research etc. 2ASA Strategic Funding I www.asastrategicfunding.com

3. Advertising Contracts School advertising means different ads in a variety of locations: Scoreboards (front and back), scorer’s tables, video boards, TV’s, fences, concession stands, press boxes, bleachers, building fascia, bulletin boards, programs, flyers and electronic media. The High School advertising market has been estimated as a $1 Billion industry in the US. 3ASA Strategic Funding I www.asastrategicfunding.com

4. Typical Ad 90% of ads sold as a 5 year contract Average ad sale: $10,500 Sold as a 50/50 Ad Revenue share We care for all details involved in marketing, sales, invoicing, collections, design, manufacturing, positioning, mounting and maintenance. We pay out monthly and supply all contract information School officials approve all ad contracts prior to final presentation Work with district personnel to determine best fit and best advertisers for the district, suggestions from leadership and your vendor list. ASA Strategic Funding I www.asastrategicfunding.com4

5. Bonuses Districts often make call backs, asking for assistance in funding additional projects: new scoreboard, fencing, dugouts, field turf, auditoriums and science labs. We are available to seek sponsors for such, thus saving the district the cost of purchase and installation. And… we can find advertisers for the new venue Major Value Added: Locate, attract and negotiate National Advertisers for the district We research pricing for the Wichita market and maximize our rates and rate cards accordingly. ASA Strategic Funding I www.asastrategicfunding.com5

6. Current Ads Under Contract Number of ads/signs: 437 Number of venues: 38 Total ads contracted to date: $1.3 M Additionally….Kevin McMullin and Boosters have done an outstanding job selling ads for the district’s benefit for several years..…it is our intention to partner with the him and build on his good work…. ASA Strategic Funding I www.asastrategicfunding.com6

7. Advertising Potential 7ASA Strategic Funding I www.asastrategicfunding.com

8. Secondly, we assist with Naming Rights as a funding source: Very Popular with Alumni! Relevant naming rights: Venues or endowments named after staff, community patrons, friends and alumni. Becomes a source of inspiration, school pride and history. (usually permanent) Corporate: National, regional or local businesses. Set number of years (10 to 20). What may be named: Sport facilities, science lab, tech areas, performance theatres, music rooms, entry ways, offices, staff positions, scholarships, educational endowments 8ASA Strategic Funding I www.asastrategicfunding.com

9. Sample Naming Rights Relevant and Corporate Capitol Federal Natatorium 9ASA Strategic Funding I www.asastrategicfunding.com

10. Shawnee Heights High School $108,000 Advertising & Sponsorships 10ASA Strategic Funding I www.asastrategicfunding.com

11. Washburn Rural High School $217,000 Advertising & Naming Rights 11ASA Strategic Funding I www.asastrategicfunding.com

12. A Third Resource: Education Foundations Assist with major funding through the foundation Seek alumni, major donors, vendors and corporate partners Assist with developing a naming rights campaign Encourage endowment growth Impact discretionary budgets within the district Meet specific educational, student and or staff needs. 12ASA Strategic Funding I www.asastrategicfunding.com

13. Develop an Alumni Campaign USA Today Stats (Nov. 2009): 59% of College alums donate to alma mater Average 7-10 times during their life time Alums appreciate naming rights & opportunity to give back Many KS districts over 100 years old… 1955 – 1965 grads: Sweet spot! $1 Million donors becoming more prevalent $5.2 Million donor the largest ASA Strategic Funding I www.asastrategicfunding.com13

14. Our Funding Plan Step 1: Increased cash flow from advertising contracts. Step 2: Address larger long term projects via naming rights, capital campaign, alumni development & foundation work. Step 3: Establish an endowment to fund ongoing needs in perpetuity Step 4: Continue to grow philanthropy as a component of your overall educational plans. ASA Strategic Funding I www.asastrategicfunding.com14

15. ASA Strategic Funding, Topeka KS For more info please contact:  Jim Collogan, jcollogan@asastrategicfunding.com, 515 971-2324jcollogan@asastrategicfunding.com  Jim Deines jd@asastrategicfunding.com, 785 273-5411@asastrategicfunding.com  Ed MacMillan emacmillan@asastrategicfunding.com, 785 273-5411@asastrategicfunding.com Corporate office: 5339 SW 22nd Place Topeka, KS 66614 15ASA Strategic Funding I www.asastrategicfunding.com