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Successful Fundraising in a Rural Community Presented by Linda Calandra, Library Development Officer, and Terry Sterling, Community Libraries East Supervisor.

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Presentation on theme: "Successful Fundraising in a Rural Community Presented by Linda Calandra, Library Development Officer, and Terry Sterling, Community Libraries East Supervisor."— Presentation transcript:

1 Successful Fundraising in a Rural Community Presented by Linda Calandra, Library Development Officer, and Terry Sterling, Community Libraries East Supervisor Fresno County Public Library

2 Introduction to Fowler Branch Library

3 Fowler Library Service Area

4 Fowler Library 1928

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6 History of Fowler Library Community Involvement Library Support Group Activities Building Committee Fundraising Committee Friends of the Library

7 Planning for Fowler Library Began in early 1990s Began in early 1990s Not Funded by California Library Bond Act of 2000 Not Funded by California Library Bond Act of 2000 Statewide Library Bond Act not passed by voters in June 2006 Statewide Library Bond Act not passed by voters in June 2006 Proceed with Design and Construction Proceed with Design and Construction

8 Planning for Fowler Library Community Needs Assessment Plan of Service Building ProgramBuilding Blocks

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10 Fundraising Activities Community Donations over the years Youth Involvement Fundraising Committee

11 New Library Components 8,300 Square Feet of Space Separate Childrens, Teen & Adult Spaces Expanded and Specialized Collections

12 New Library Components Computer Lab with 15 Public Computers Multi-purpose Meeting Room Quiet/History Room

13 Express Checkout, Self Pick-up of Holds and Self Sorted Returns Local History Mural

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15 Fundraising in a rural community is not a zero sum game.

16 Benefits of Rural Fundraising Media and local elected officials are accessible People care about one another Business trends arrive more slowly We are now in a global economy

17 Key indicators of infrastructure: Giving to your organization Development services Fundraising vehicles Collateral materials Strategic planning

18 Infrastructure, cont. Personnel Leadership/Administration Staff Volunteers Communications and public relations Overall appeal related to how well you tell your story

19 You got to be careful if you don't know where you're going, because you might not get there. -- Yogi Berra

20 Outreach Strategies in a Rural Environment Get to know your local media representatives Write your own news stories Be a visible and active member of your community and network with others

21 Philanthropy flows from a loving heart not an overstuffed pocketbook. -- Douglas M. Lawson

22 Fowlers Capital Campaign Fundraising committee Training Encouragement and affirmation Collateral Establish the vision Make the case

23 Fundraising Brochure (outside)

24 Fundraising Brochure (inside)

25 Pledge Form

26 Fowlers Capital Campaign, cont. Naming Gifts Naming policies Naming opportunities Accountability Donor database software IRS gift receipts Donor Recognition

27 Do your givin' while you're livin'... then you'll be knowin' where it's goin'. -- Ann Landers

28 Friends of the Library Friends are: Fundraisers Friendraisers Advocates

29 Library Foundation vs. Development Office Budget Flexibility Accumulation of Funds Investment Opportunities Community Support Community Confidence Grant Eligibility

30 Friends Foundation – New Model One fundraising entity for the library No competition for board members No donor confusion

31 The act of philanthropy is a spiritual act, an expression of caring for one's fellow human beings. It is a belief in the future that the future can be good. It is investing in that future. It is helping to make the dream come true. -- Arthur C. Frantzreb

32 Contact Information Linda Calandra, Development Officer Fresno County Public Library 2420 Mariposa Fresno, CA Terry Sterling, Community Libraries East Supervisor Fresno County Public Library 2420 Mariposa Fresno, CA


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