1. Sheamus Cassidy, European Commission Vienna, 4 December 2007
Cultural industry and the European agenda for culture in a globalizing world
Sheamus Cassidy, European Commission
Vienna, 4 December 2007

2. DG Education and Culture
Field of attention:
Cultural actions (Culture Programme );
Cultural Policy (Creative economy, research, discussions with cultural sector and Member States on policy)

3. Study on the economy of Culture
First official EU study on the economy of culture;
Captures the direct and indirect socio-economic impact of the cultural sector in Europe;
Assesses it’s impact on the Lisbon Agenda

4. What does the Culture & Creative Sector include?
Cultural Industries:
Film and Video, Television and radio, Video games, Music, Books and press
The Core:
Visual Arts,
Performing Arts,
Heritage
Creative Industries & Activities:
Design
Architecture
Advertising
The study’s scope goes beyond the traditional cultural industries such as cinema, music and publishing. It also includes the media (press, radio and television), the creative sectors (such as fashion, interior and product design), cultural tourism, as well as the traditional arts fields (performing arts, visual arts, and heritage). The study also touches upon the impact of the cultural sector on the development of related industries, such as cultural tourism and, perhaps more importantly, ICT industries, and explores the links between culture, creativity and innovation in this respect.
Related Activities:
PC manufacturers, MP3 player manufacturers, mobile industry, etc…

5. The Culture Sector is a big employer
5.8 million employees across the EU
3.1% of total employed population in EU25
Exceeds the total employed in Ireland and Greece put together

6. The Culture Sector is growing well
Employment in the Culture Sector increased (+1.85%) while total EU employment fell in
Growth 12.3% higher than the growth of the general economy in

7. The Culture Sector is a big contributor to growth
Accounted for 2.6% of EU GDP in 2003
Exceeds contribution of the chemicals, rubber and plastic products industry (2.3%)

8. The Culture Sector is bigger than the ICT manufacturing sector
Turnover more than € 654 billion in 2003
The ICT manufacturing sector had ‘only’ € 541 billion in 2003 (EU-15 figures)
Compare with turnover of the car manufacturing industry: € 271 billion in 2001

9. The indirect socio-economic impact
The Culture Sector:
Helps to think ‘out of the box’ and promotes European integration
fuels ICT sector growth
nourishes development (regions+cities)
is the engine for creativity

10. The “Lisbon potential” of the cultural & creative sector is crucial
Strategies can help unleash this potential

11. What do we need to do to develop strategies?
Gather intelligence: Evidence based policy-making requires statistics
Mainstream culture into other policies
Communicate, share best practices and set aims
Evaluate our policies
Revise policies

12. Communication on culture: The political ambition
React to the challenges ahead: by confirming the central role of culture in the European project and in its relations with the world: three main political objectives
Implement a comprehensive strategy: a new policy framework for all actions and programmes
Set new frameworks and methods for dialogue and cooperation (mainstreaming culture/dissemination)

13. Three objectives Cultural Diversity and Intercultural Dialogue;
Culture as a catalyst for Creativity;
Culture as an element in international relations

14. Communication on culture - New working methods
A structured dialogue with the cultural sector including the setting up of a Cultural Forum (first one this month)
Improved coordinating efforts between the Member States and the Commission
Mainstreaming in other Community policies (our inventory shows that a lot is already done)

15. A key feature: the open method of coordination
Mutual learning and peer review
Best practices and transferability
Potential joint policy initiatives
Reporting every two years, but no benchmarking

16. The way forward Member States adopted Council Conclusions.
European Institutions are discussing it.
Cultural Forum and Structured dialogue with cultural sector
Regular reporting

17. Information http://ec.europa.eu/culture