1. Dr. MCRHRDIAP 87 th FOUNDATION COURSE Book Review of # 1 BESTSELLER THREE MILLION COPIES SOLD GOOD TO GREAT Author-Jim Collins Presented by-Group No-13

2. Group Members (G-13) 1.Deepak Ranjan 2.Gyanendra Pratap Singh 3.Mahipal Singh 4.Monika Yadav 5.Uma Rani 6.Nidhi Sharma 7.Prabhat Chandra Bhaskar 8.RamBabu Vavilapalli 9.Sunil Kumar Gautam 10.Vaibhav Agarwal

3. Book at a Glance Author - Jim Collins Publisher- Harper Collins Pub Date - October 16,2001 Media Type - Hard Cover No of pages - 300 ISBN - 978-0-06-662099-2 Prequel - Built To Last

4. Author at a Glance Former faculty of Stanford University’s Graduate School of Business. Recipient of Distinguished Teaching Award 1992. Founder and currently working at Management research Laboratory, Colorado, U.S.A. Authored/co-authored-  Built to Last  How the Mighty Fall  Great by choice  Beyond Entrepreneurship Jim Collins

6. Quote… “ Good is the enemy of Great. And that is one of the key reasons why we have so little that becomes great. We don’t have great schools, principally because we have good schools. We don’t have great government, because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life. The vast majority of companies never become great, precisely because the vast majority become quite good – and that is their main problem.”

7. Purpose of the Book To Find Out… Why Some Companies Make the Leap… and Others Don’t If Yes How? Can A Good Company Become a Great Company?

8. Research Methodology Conducted by Author and 20 best graduate students at the University of Colorado Graduate School of Business, USA. Comparison between 11 Good To Great Comp. and 11 Direct Comparison & 6 Unsustained Comparison Comp. (Out of 1435 Forbes-500 Comp.) Comparison Criterion-Leap from Good/Avg. Performance to Great Performance in terms of Cumulative Stock Returns and its sustainability. 15000 Hours of Work. Studying 6000 Articles & 2000 Interviews.

9. Why Some Companies Make the Leap… and Others Don’t… Good Results What is inside the black box? Can Good become Great and How?

10. Key Research Findings Disciplined people First Who… then What? Level 5 Leadership Disciplined thought Confront the Brutal Facts Hedgehog Concept Disciplined Action Culture of Self-Discipline Technology Accelerators Black Box

11. Concept of Level Five Leader Personal humility Professional will Level 5 leader Level 5 Personal Humility and professional will Level 4 Effective leader Level 3 Competent Manager Level 2 Contributing team member Level 1 Highly capable individual

12. People are not your most important asset. The Right People are First Who ? First select Right People Then What ? Then choose Best Path to Greatness Put your Best People on your Biggest Opportunities & not Biggest Problems

13. Hedgehog concept Do What you are passionate about. Do what drives your economic engine. Do what you are best at. The essence of greatness lies in SIMPLE IDEAS along three key dimensions:

14. Other findings… Confront the brutal facts yet never loose faith. A culture of self- discipline with an ethic of entrepreneurship. Choose technology that fits hedgehog framework only as an accelerator of momentum not its creator. Additive effect of many small initiatives.

15. Critical Analysis

16. Corporate Management Research A Pursuit of Excellence Real Life Experiences Free from Biases Scientific Methodology Info Base Appended

17. Research Outcome Guru Mantras for Corporate Management. Concepts applicable to Public Organizations. Personal Motivation and Inspiration Author convinced with the Findings Practical Solutions

18. Layout of the Book Well Structured in 9 Chapters Sequential Arrangement of Concepts Framework Engaging and Lucid Motivating and Inspirational Language Scientific and Problem Solving Anecdotes and Examples Style

19. Lacunae in the Research Cumulative Stock return-Sole Criteria Employee Welfare & Social Impact ignored Comparison Criteria How to implement “First Who Then What” How to Board “Right People on Right Bus” Rhetoric without Reality Philip Morris –a tobacco seller– a great Company Hedgehog Concept Contradictory Public Interest

20. Lacunae in the Research Circuit City (Bankrupt) Fannie Mae (Nationalized) Nucor (Revenue Crash) Gillette (No Longer Independent) Downfall of Good To Great Comp. Hedgehog Concept-Quality Circles Stop-Doing List-Sunset Legislation,ZBB etc. Old Wine in New Bottle

21. Conclusion Book fairly explains the transition from Good To Great. Research findings are good guiding principles not a panacea to creating great organizations. A must read for Corporates. A suggested reading for managers of any organization. Book’s Philosophy can be summed up in Collin’s own words - “Greatness is not a function of Circumstance…As it turns out,it is largely a matter of Conscious Choice and Discipline…”