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TOC Syndication using RSS Tony Hammond, Elsevier Timo Hannay & Ben Lund, NPG 17 September 2003.

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1 TOC Syndication using RSS Tony Hammond, Elsevier Timo Hannay & Ben Lund, NPG 17 September 2003

2 What is RSS? A lightweight XML format for syndicating news titles, links and descriptions Developed by Netscape, more recently adopted by the blogging community Consumed by (e.g.): Users with desktop readers Webmasters who want to embed titles from other sites in their own pages

3 Example of an RSS feed BBC News | News Front Page | UK Edition http://news.bbc.co.uk/go/click/rss/0.91/public/-/1/hi/default.stm Updated every minute of every day en-gb Tue, 16 Sep 03 09:21:32 GMT Copyright: (C) British Broadcasting Corporation, http://news.bbc.co.uk/2/shared/bsp/hi/services/copyright/html/default.stm http://www.bbc.co.uk/syndication/ BBC News http://news.bbc.co.uk/nol/shared/img/bbc_news_120x60.gif http://news.bbc.co.uk Hutton witnesses face tough questions Witnesses at the inquiry into Dr David Kelly's death will face cross-examination, a day after a BBC boss and a spy chief gave evidence. http://news.bbc.co.uk/go/click/rss/0.91/public/-/1/hi/uk_politics/3111926.stm Deadly blast ends Japan siege At least three people are killed in an explosion in an office where a disgruntled worker had taken hostages. …

4 Example of an RSS feed

5

6 Different versions of RSS 0.9 0.910.922.0Atom 1.0 Simple: Plain XML Extensible: RDF/XML = most popular formats

7 Example of a TOC in RSS

8 <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns="http://purl.org/rss/1.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:prism="http://prismstandard.org/namespaces/1.2/basic/" > Nature International weekly journal of science http://www.nature.com/cgi-taf/dynapage.taf?file=/nature/journal/v425/n6954/index.html Nature Publishing Group en-GB Copyright (C) 2003 Nature Publishing Group Nature 0028-0836 permissions@nature.com... Science and the war on terror http://dx.doi.org/10.1038/425107a Two years after the attacks on the World Trade Center, the promised reorientation of US national research priorities proceeds without much direction or conviction. doi:10.1038/425107a Nature 425, 107 (2003) 2003-09-11 Nature 2003-09-11 425 6954 Editorials 107

9 PRISM module for RSS 1.0 Allows additional bibliographic information: ISSN, name, volume, issue, start page DOI Publication date Article type Corrections References Etc. Adds to metadata that can be captured with existing RSS Dublin Core modules

10 Using feeds of feeds

11 Using feeds of feeds with TOCs Publisher RSS service Journals Volumes Issues Towards a lightweight OAI-PMH? Years

12 Why syndicated TOCs with RSS? Publishers: Sends more people to your content Greater range of potential uses than email – e.g, embedding in third-party web pages Readers: Allows greater control than email Can be easily aggregated and filtered to create custom feeds

13 Whats wrong with RSS? Multiple standards, often ill-defined Most desktop readers still at beta or v1.0 Uses more bandwidth than email (Virtually) text only, no rich media capability Not yet clear how best to use it as a platform for marketing and advertising

14 The only near certainties RSS is here to stay Use will continue to grow Applications will get more diverse If your users arent already asking for it, they soon will

15 Further reading RSS for Publishers: http://www.eevl.ac.uk/rss_primer/ http://www.eevl.ac.uk/rss_primer/ XML.com: Why choose RSS 1.0? by Tony Hammond, 23 July 2003 Content Syndication with RSS by Ben Hammersley, OReilly & Associates


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