1.  raise Germany‘s profile and reposition the country in the globalized world  arouse curiosity and interest in Germany  provide information about Germany, its policies and its people  and in dialogue, build understanding for our values, our views and forge lasting ties The Federal Foreign Office promotes Germany with...  multilingual information on the Internet: www.diplo.de www.young-germany.dewww.young-germany.de  visits and dialogue events for journalists  the magazine “Deutschland“ and the handbook “Facts about Germany“ - both in print and online in 10 languages Media and PR work for Germany 3.4 Media and PR work for Germany Together with its 226 missions abroad, the Federal Foreign Office wants to... Contents

2. The most important partners in public diplomacy Goethe-Institut Institut für Auslandsbeziehungen Deutscher Akademischer Austauschdienst Alexander von Humboldt-Stiftung Deutsches Archäologisches Institut Fulbright-Kommission Deutsche UNESCO-Kommission Zentralstelle für das Auslandsschulwesen

3. Deutsche Welle Germany’s international broadcaster is more than just a radio channel: DW-Radio is broadcast across the globe – in 30 languages DW-TV is regularly watched by 28 million people DW-WORLD.de DW-Akademie

4. Arte German-French television joint programme strategy and planning strengthening german-french cooperation, promoting it as a model abroad

5. Goethe-Institut language training exhibitions theater, film and musical events, library service 144 institutes in 75 countries budget 2005: 178 million €

6. Deutscher Akademischer Austauschdienst (DAAD) students and post-doc exchange, 2004: ca 50.000 persons, of which 30.000 non-German nationals. Since 1950: 620.000 500 lectors and teachers abroad general cooperation between universities promotion of Germany as a place to study budget 2005: 109 Million €

7. Deutsches Archäologisches Institut (DAI) archaeological research, excavations Departments in Rome, Athens, Cairo, Istanbul, Madrid

8. principles of german public diplomacy credibility (thou shalt not embellish the facts or gloss over handicaps) promote Germany (there are enough strong points to emphasize) long-term approach, including the different partner organisations and their specific tasks, including the different media („cross-media“) clearly defined objectives for communication, target groups, instruments taking into account regional and national characteristics

9. What does this mean for relations between the ministry and the stations abroad ? fastest possible information about events (speed over detail) closer and de-centralized communication (speed over security) quick feedbacks on what works and what does not; evolutionary strategies

10. The people ask, the Federal Foreign Office responds Advice and information around the clock by telephone and email as well as on its website Country and travel information: visa and custom regulations, security advice Consular service, advice on visas Information and advice from the Health Service Contact with German missions abroad / foreign missions in Germany 3.7 The people ask, the Federal Foreign Office responds www.diplo.de Tel. 030-18 17 2000 (Information and emergency hotline) Contents

11. 4. What you need to know about us Locations History Working for the Federal Foreign Office Facts and figures Organization 4. What you need to know about us Contents

12. Missions abroad Consular missions Embassies Other missions Branches of an Embassy Multilateral missions 4.2 World map of missions e.g.  Embassy in Paris  Branch in Kunduz (Afghanistan)  OSCE Vienna (multilateral mission)  Consulate-General in São Paulo  Small mission in Monrovia (Liberia) Contents

13. Facts and figures Staff Total In Germany Abroad 5,948 2,890 3,058 Missions abroad Total Embassies Consulates-General, Consulates, other Permanent Representations 228 148 68 12 Budget Budget 2005 Percentage of federal budget Running costs Cultural budget Spending on political tasks 2.52 billion euro 0.93 % ca. 32,3 % ca. 22,7 % ca. 40 % 4.3 Facts and figures Contents

14. 4.1 Headquarters Organization of the Federal Foreign Office Political Staff Federal Minister for Foreign Affairs Policy Planning Staff State Secretary Minister of State 1 Central Service 2 Political Directorate-General E European Directorate-General VN Directorate-General for the United Nations and Global Issues 7 Protocol 6 Culture and Communication Directorate- General 5 Legal Directorate-General 4 Directorate-General for Economic Affairs and Sustainable Development 3 Political Directorate-General Crisis Response Centre & Help Desk 2AFederal Government Commissioner for Disarmament and Arms Control State Secretary Contents

15. Thank you very much for listening! 4.6 Thank you very much! Contents