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An Ondemand Viewer vs a TV Viewer How are they different?

Published byDerrick Wiggins Modified over 8 years ago

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Presentation on theme: "An Ondemand Viewer vs a TV Viewer How are they different?"— Presentation transcript:

1 An Ondemand Viewer vs a TV Viewer How are they different?

2 TV The bulk of the audience, wider demographic profile Ondemand Small but perfectly formed high value viewer

3 TV Mass audience with multiple facets Ondemand Female, higher income, younger, European & Metro

4 Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM for the period 2-8 August 2010

5 Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM for the period 2-8 August 2010

6 Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM for the period 2-8 August 2010

7 Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM for the period 2-8 August 2010

8 Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM for the period 2-8 August 2010

9 Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM for the period 2-8 August 2009

10 Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM for the period 2-8 August 2009

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