1. Building an ebook business Andrew and Daryl Grant www.andrewanddaryl.com

2. Agenda (morning) 1. Glossary of terms 2. Overview of the process 3. How to identify a potential market niche 4. How to analyse topics using a 6-step checklist 5. How to test for profitability using a survey site 6. How to set up a Google Adwords campaign

3. Agenda (afternoon) 1. How to write the sales letter 2. How to build the website 3. How to develop the product 4. How to monitor and fine tune 5. Where to from here?

4. Glossary of terms 1. Google Adwords 2. Pixelfast and keyworddiscovery 3. Clickbank 4. Web-host, web-server 5. Ftp 6. Aweber 7. Rentacoder 8. Split testing 9. Dreamweaver and Frontpage

5. Our 6-step process 1. Identify a potential market niche 2. Test the niche to see if it will be profitable 3. Develop the product 4. Write the sales letter 5. Build the website, with a process to collect the money 6. Monitor and fine tune

6. Identify 20 potential niches

7. How to identify a potential market niche You want a niche with enough traffic, a hungry crowd, and low advertising costs Sources of ideas: Hobbies Other lists Job Clickbank Problems Pixelfast (or equiv.) Magazines TV

8. Reduce 20 ideas down to 5 using the 6-step checklist

9. The 6-step checklist 1. How much does the client desperately want the product? 2. Is it an inch-wide, mile-deep niche? 3. Are enough people searching for the topic? 4. How many other Google ads are there? 5. How many other ebooks are there (and can you differentiate?) 6. How much free information is available?

10. How to build a survey site 1. Buy the domain name and set up the hosting 2. Buy aweber to collect feedback 3. Build the website, including Google conversion code and a process to collect feedback. 4. Set up a Google Adwords campaign, with key words and ads.

11. Survey site Dear friend. Thank you for reaching my site. Currently I am in the process of putting together this site about making handmade and stamped cards. I would really appreciate your feedback and ideas on what you would like to see on this site. In fact if you have any tips of your own that you’d like us to include please tell us about them. We'd of course acknowledge your contribution. What would you like to see on this site?

12. Analyse the survey site results

13. Write the sales letter

14. Build the website to meet Google’s new requirements

15. Get your ebook written

16. Monitor and fine-tune

17. Split-test the sales letter: –Conversion rate (aim for 1% or more)

19. Monitor and fine-tune Monitor the Google ad campaign: –Number of clicks (aim for 500 clicks per day) –Click through rate –Cost per click (aim for 10c per click) –Performance of each keyword –Performance of search vs content

20. What to do with a site that doesn’t make money Increase the affiliate % and leave it on Clickbank Use SEO to get high on the free side of Google Look for sources of free publicity Give the ebook away for free and build a list JV with related sites

21. Next steps Repeat the process with another topic Increase traffic with other strategies Improve conversion rate with split testing Set up a “back end” to sell higher priced products (yours or others’) Sell your book in hard copy using offline marketing

22. Next steps (cont) Add “forced continuity” subscription JV to sell your ebook to others’ lists Set up a viral marketing campaign to increase traffic Add an upsell to your order page Sell the website