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45 Bailey, L. (2001) “ Gender Shows: First-Time Mothers and Embodied Selves ”, Gender and Society, 15(1), p 110 – 129. Benthien, C. (2002) Skin: On the Cultural Border Between Self and World, Columbia University Press. Bordo, Susan. Unbearable Weight: Feminism, Western Culture, and the Body. Berkeley: University of California Press, 1993. Burkitt, Ian. Bodies of Thought: Embodiment, Identity & Modernity. London: Sage, 1999. Crossley, Nick. The Social Body: Habit, Identity and Desire. London: Sage, 2001. Featherstone, Michael. The Body in Consumer Culture, in The Body: Social Process and Cultural Theory edited by Michael Featherstone, Michael Hepworth and Bryan S. Turner. London: Sage, 1991: 170-196.

46 Finkelstein, Joanne. Chic Outrage and Body Politics, in Embodied Practices: Feminist Perspectives on the Body edited by Kathy Davis. London: Sage, 1997: 150-167. Frank, A. (1991) “ For a Sociology of the Body: An Analytical Review ”, in M. Featherstone, M. Hepworth and B.S. Turner (eds.) The Body: Social Process and Cultural Theory, London: Sage, 36-102. Gatens, M. (1996) Imaginary Bodies: Ethics, Power and Corporeality, London Routledge. Hall, Stuart. Encoding/Decoding, in Culture, Media and Language: Working Papers in Cultural Studies,1972- 1979 edited by Stuart Hall. London: Hutchinson, 1980: 128-138. Kibby, Marjorie and Brigid Costello. “ Displaying the Phallus: Masculinity and the Performance of Sexuality on the Internet. ” Men and Masculinities. Vol. 1(4), (1999): 352-364. Martin, Mary C. and James W. Gentry. “ Stuck in the Model Trap: The Effects of Beautiful Models in Ads on Female Pre-adolescents and Adolescents. ” Journal of Advertising. Vol. 26(2), (1997): 19-33.

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48 Nixon, Sean. Exhibiting Masculinity, in Representation: Cultural Representations and Signifying Practices edited by Stuart Hall. London: Sage, 1997: 291-330. Richins, Marsha L. “ Social Comparison and the Idealised Images of Advertising. ” Journal of Consumer Research. Vol. 18(June), (1991): 71-83. Slater, Don. Consumer Culture and Modernity. Cambridge: Polity Press, 1997 Wernick, A. (1987) “ From Voyeur to Narcissist: Imaging Men in Contemporary Advertising ”, in M. Kaufman (ed.) Beyond Patriarchy: Essays by Men on Pleasure, Power and Change, Toronto: Oxford University Press, 277-297.


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