1. A 5x5 Model Webinar Programming - Stage 3 Presenters o Ginny Z. Berson o Maxie C Jackson III o Dick Brooks o Amelia Ramon, KDNA o Rob Lorei, WMNF December 13, 2012 1pm EST

2. Programming-Stage 3

4. Signature Programming Daily/Fixed Prime Time Platform Agnostic Cultural/Civic Common Space

5. Programming-Stage 3 Dick Brooks Action Media 612.850.2248 brooks.actionmedia@gmail.com www.ActionMedia.org

6. Programming-Stage 3 Community Radio... What's the point? The Mission A Signature Program must epitomize The Mission

7. Programming-Stage 3 The Mission... Says Who?

8. Programming-Stage 3 Everyone writes 2-3 sentences describing The Mission Flip Chart responses Work for consensus thumbnail agreement

9. Programming-Stage 3 The consensus - at this moment... A signature program as focused on The Mission

10. Programming-Stage 3 Northwest Communities' Education Center Radio KDNA 91.9fm Amelia Ramon Executive Director 509.854.2222 aramon@kdna.org www.kdna.org

11. Programming-Stage 3 Northwest Communities' Education Center KDNA-FM is the only community Spanish language public radio station in the Pacific Northwest broadcasting in Eastern Washington State in the rich agricultural Yakima Valley Northwest Communities' Education Center (an affiliate of Sea Mar Community Health Centers) is the licensee for Radio KDNA The station is known as the "Voice of the Farm Worker" because at the time it went on the air on December 19, 1979, there were no other Spanish language radio stations in our service area. The station's purpose is to empower the farm worker and other disadvantaged communities by providing them with quality radio programming on issues of health, education, social injustice, human rights and provide cultural entertainment.

12. Programming-Stage 3 Signature Program: Noticias Radio Cadena Launched in 1979 - 33 years and counting 8:00am, 10:00am, 11:45am, 3:00pm and 6:00pm Locally produced regional, national and international news News Announcer is paid staff (also hosts 1-hour public affairs show daily)

13. Programming-Stage 3 1st Emergency Broadcast May 18, 1980 Mt. St. Helen's Eruption Summer 2001 Emergency Food Distribution for Farmworkers

14. Programming-Stage 3 KDNA News Dept. Newscaster is: Personality in the community Often requested for events Asked to make presentations A valued part of our public relations

15. Programming-Stage 3 Reinforcing Cultural Values Jardin de los Ninos Jardin de los Ninos Club Granger Cherry Fest

16. Programming-Stage 3 Emerging Demographics 1990 - 2012 US Census = over 65,000 Latinos moved into Yakima County 1990 - 2011 US Census = 24% to 46% of total population (247,141) 1979 - KDNA only Spanish Language station o 2012 - 12 commercial frequencies Arbitron Fall 2011 - KDNA #1 in Hispanic Market adults 35-64 (#4 18-34)

17. Programming-Stage 3 Signature Program: Noticias Radio Cadena Reflects the purpose and mission of Radio KDNA

18. Programming-Stage 3 Rob Lorei News & Public Affairs Director rob@wmnf.org 813.238.8001 www.wmnf.org

19. Programming-Stage 3 WMNF Survey Area: < 4,000,000 people 6 counties Tampa/St. Petersburg WMNF debuted 1979 Rob Lorei - Co-Founder

20. Programming-Stage 3 Market Competition 53 Terrestrial Stations Includes NPR News/Talk Tiny Community Station 6 Religious Broadcasters 1 CHURBAN 1 Sports/Talk 4 Spanish Language Multiple Conservative Talkers

21. Programming-Stage 3 The Benefit of a "Great Lead-In" 9amDemocracy Now! 10amRadioactivity

22. Programming-Stage 3 Radioactivity: We "riff" off Democracy Now! We localize Democracy Now! We conduct interviews We excerpt speeches We carry debates We do call-ins We include "letters to the editor" Primarily local & state issues Often national & international Guest/Topics have included:

23. Programming-Stage 3

24. Rob Lorei is On-Air Rob Lorei is On-Screen Rob Lorei is On-Stage

25. Programming-Stage 3 Radioactivity Covers issues consistent w/ WMNF Mission Peace Social Justice Human Rights The Environment Diversity

26. Programming-Stage 3 Shrinking Media Landscape

27. Programming-Stage 3 Big Opening for WMNF Big Opening for ALL of US Reliable/Solid Journalism Convenient to the listener Build better program schedules Grow audience Improve public service Increase relevance

28. Programming-Stage 3 Dick Brooks brooks.actionmedia@gmail.com

29. Programming-Stage 3 AM Community Calendar 8-10am M-F News & Info Interview Weather Upcoming Events Music School News Trivia Question - Pop Quiz!

30. Programming-Stage 3 The Mission Connect & Engage listeners with issues, stories, arts & culture reflecting the North Shore experience. To build and strengthen the community

31. Programming-Stage 3 Focus Statement: The AM Community Calendar exists to engage local residents and visitors in the life of the North Shore community Core Values: Sense of Place Integrity Interactive Local Voices High Production Values

32. Programming-Stage 3 Resources: Training of Volunteer Staff Interviewing Skills Story Focus & Development Writing and Performance Training of Producers Pre-Interview Scheduling Scripting Development of Program Ideas

33. Programming-Stage 3