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UK radio and TV audiences Jane Whyatt senior lecturer in journalism, University of Westminster.

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Presentation on theme: "UK radio and TV audiences Jane Whyatt senior lecturer in journalism, University of Westminster."— Presentation transcript:

1 UK radio and TV audiences Jane Whyatt senior lecturer in journalism, University of Westminster

2 The founding father… Lord Reith, first BBC director general Educate, inform, entertain Surprising and delighting Nation shall speak peace unto nation BBC licence fee – everyone must pay Fines or prison for not paying So BBC must offer something to everyone

3 But the audience wants pop… Pirate radio – ships in the North Sea, BigL, Radio Caroline – watch the DVD of Rock the Boat with Bill Nighy 1970s teenagers listening to transistor radios under the bedclothes, tuned to onshore pirate like Radio Luxembourg

4 Pirates go legal… BBC beats pirates at their own game, launching music stations Radio 1, 2 and 3 Independent Local Radio is licensed Regional commercial television too.. But commercial broadcasters tightly regulated, obliged to cover news and local affairs and make their own programmes..

5 Public service duopoly BBC radio and TV Funded by licence fee Local, national News, talks, docs Sport, arts, schools Specialist music – orchestras, festivals (dont miss the last Night of the Proms!) Independent local radio/regional TV Obliged to focus on local content +news Funded by advertising A licence to print money in the 1980s Secondary rental funded training

6 A multi-channel world… Deregulation of markets allows many new TV and radio stations to launch.. But still the BBC gets paid by every citizen and keeps pace with new technology and platforms…BBC Asian Network, Radio Five Live news and sport, Radio 6Music, Radio 7 comedy, News 24 TV rolling news, BBC 3 youth, BBC 4 arts+culture

7 But whos watching and listening? Switch from broadcasting to mass audiences to niche programming and narrowcasting.. Fewer available listeners and viewers Still advertisers can target special groups… talkSPORTs white van man, Heart FMs Debbie, hairdresser

8 Not fair! Commercial broadcasters complain – why should the BBC be publicly funded to serve all these different audiences? How can they get a return on their investment? James Murdoch, News International we are on the wrong path. We should instead trust consumers, embrace private enterprise and profit and reduce the activities of the state in our sector…

9 Trust consumers…? Music – Pirate Bay i-pod/MP3 player Mixtapes, mashups, Do It Yourself radio News – Citizen journalism Community radio + TV Blogs Crowdsearching Twitter Do it Yourself news

10 The new audiences Producer + consumer = prosumer RSS aggregators choose your news… Deli.cious reddit digg No more surprising and delighting Its on the Internet – so its free! Community power = commercial disaster Job cuts, radio + TV stations close down

11 Whats the answer ? Your mission: Invent a radio station or TV channel that would meet your needs as an audience so exactly that youd be prepare to subscribe to it (like NPR in the USA, community radio in Australia, Premier Radio UK)

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