1. 210 000 physicians 12/20 world’s top pharma as clients

2. verified Russian-speaking physicians 210 000 106 500 students at medcampus.ru monthly audience growth 5% apr ’12oct ’12apr ’13 60 000 iPhone & Android mobile apps installs 3 100 pharmacists at smartpharma.ru connecting physicians online Every 8 seconds new login every 16 seconds new clinical material Every 2 minutes new member

3. How many packages Will be prescribed?

4. Who knows…

5. So what we do?

10. How?

11. Key message Article Presentation Slides Video Attraction Mailing Personal messaging Fixation Visualization Engagement Reading Recommending Discussion

13. KPI’s?

19. How to choose?

21. Look at your target

22. - only verified physicians - only verified students - only verified pharmacists

24. Look at law