1. Public Relations Strategies and Tactics Tenth Edition
Dennis L. Wilcox
Glen T. Cameron
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2. Chapter 15 Radio and Television
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3. Chapter 15 Objectives
Write radio news releases and video news releases
Prepare public service announcements (PSAs) for broadcast
Understand the components of radio media tours and satellite media tours
Know the procedure for booking a guest on a talk show
Understand the strategy of product placement on television shows
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4. The Reach of Radio and Television
Radio and television are important channels of communication for public relations specialists
Radio reaches 80% and TV reaches 95% of the U.S. population
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5. Radio Audio news releases (ANRs)
Differ in three ways from online news releases
Written for the ear
Concise and to the point (1-minute = 125 words)
Conversational writing style
Format
Production and delivery
Use of ANRs
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6. Radio Cont… Radio public service announcements Radio media tours
Format and production
Adding sound
Delivery
Use of Radio PSAs
Radio media tours
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7. Television Video news release New trend: b-roll packaging
Format
Production
New trend: b-roll packaging
Television PSAs
Satellite media tours
News feeds
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8. Guest Appearances Talk shows Magazine shows Pitching guest appearances
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9. Product Placement Plugs Issues placement
E.T. and Reese’s Pieces
American Idol style product placement compared to The Sopranos
Issues placement
DJs and media-sponsored events
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