2. click

3. England Beckham Brazil Ronaldo Brazil Ronaldinho Argentina Batistuta England Owen Korea AHN Jung Hwan France Roberto Baggio Portugal Figo Spain Raul France Zinedine

4. ♦ Where have you seen and heard advertising?

5. In the street

6. on the bus at the bus station

7. on radio

8. on TV

9. in the newspaper

10. in the magazine

11. on the Internet

12. spokesman spokeswoman

13. ♦ Do you think advertising actually works? ♦ Have you ever bought anything because you liked the idea promoted in the advertisement? 促销

14. Paragraph 1 Paragraph 2 Paragraph 3 Paragraph 4 Paragraph 5 the classic ads the ads in the market modern ads the top ads of today the public ads traditional, typical

15. True or False 1. “Tsing Tao Beer” tells you 3 pieces of information so it is attractive. 2. Advertisements must be attractive and creative. 3. The purpose of all advertisements is to make customer spend money. F T F

16. 4. Producing public advertisements mentioned in the text is free. 5. The text inferred that advertisements are trying to sell you something makes customers bored. 6. The purpose of advertisements is creating something that has never been seen before. F T F

17. 7. Standing out your advertisements is not easy because people are used to high standards of visual design. T

18. Listen to the tape and finish the multiple choices. 1.Which one is not a public advertisement? A. Fighting AIDS B. Saving water C. Helping the poor D. SK Ⅱ

19. 2.What ideas do today’s advertisements use to make you notice their products? a. new b. humour c. unusual d. surprised A. abc B. abcd C. acd D. bcd

20. 3.What’s the top advertisers’ aim ? A. To create something that has never been seen before and is fascinating for people to look at B. To make contributions to society C. To use modern techniques of design D. To make people know their products

21. Listen to the tape and finish the multiple choices. 1.Which one is not a public advertisement? A. Fighting AIDS B. Saving water C. Helping the poor D. SK Ⅱ D

22. 2.What ideas do today’s advertisements use to make you notice their products? a. new b. humour c. unusual d. surprised A. abc B. abcd C. acd D. bcd B

23. 3.What’s the top advertisers’ aim ? A. To create something that has never been seen before and is fascinating for people to look at B. To make contributions to society C. To use modern techniques of design D. To make people know their products A

24. Read the text and complete the table.

25. Paragraph 1 aim contents the classic ads give information about finding —————— ___________ a. the name of a ___________ b. what the companies ___ c. where they are ______and the _________ names products company sell brand located certain subject corporation n. 公司 certain adj. sure 确信 some 某一

26. Paragraph 2 aim contents the ads in the market ________and hold the _________of the public a.______________ pictures or the words of _______ b.advertisements that people _____looking at attract experts enjoy attention consist of subject contain 由 …… 组成

27. Paragraph 3 aim contents modern ads high _________of _____design _________the highest standards of design with ______linked to the products to make them more attractive standards visual combine ideas subject concept 概念，原则 ideas which are linked to…

28. Paragraph 4 aim contents the top ads of today ___________ something that has never been seen before and is ___________ for people to look at __________, surprised and new and _________ideas create fascinating humour unusual subject fascinating adj. 迷人的， 赏心悦目的

29. Paragraph 5 aim contents the public ads make ___________ to society encourage ____________to ____________in improving their neighbourhood, protecting the environment, and helping other people citizens participate contributions subject

30. 1. sb. /sth. be likely to do = It is likely that 有可能, 有希望的 Tickets are likely to be expensive. 入场券可能很贵。 It is likely that the thieves don’t know how much it is worth. 盗贼很可能不知道此物的价值。. Language points

31. 2. consist of = be made up of 由 …… 组成, 构成 The country consists of hundreds of islands. 这个国家是由数百个岛屿构成的。

32. 3. link A to / with B 与 …… 相联系 The video was linked to a powerful computer. 摄像机与一台功能强大的计算机相连 接。 The Channel Tunnel links Britain with the rest of Europe. 英吉利海峡隧道把英国和欧洲其他国 家连接起来了。

33. 4. be used to doing sth. 习惯于做某事 I’m used to getting up at 5:30 in the morning. 我习惯于早上五点半起床。 be used to do sth. 被用来做某事 These stones can be used to build the bridge. 这些石头能用来造桥。

34. used to do sth. 过去常常做某事 As a young man he used to swim in the river of his village. 当他年轻的时候, 常常在村里的河里 游泳。

35. the classic ads location brand name company name product brand name product company namelocation

36. the ads in the market pictures or the words of experts enjoy looking at

37. modern ads highest standards of visual design high clearlight thin idea linked to the product

38. the top ads of today humour, surprised and new and unusual idea the best part They make people forget that someone is trying to sell them something.

39. the public ads protect the environment make contributions to society

40. What are the main characteristics of the ads? ♦ 1)They are meaningful, interesting…. ♦ 2)We can find… in the ads. attractive, humorous, fascinating, surprised, new, creative… information, modern techniques of design …

42. Describe an advertisement you like.