2. Mission Statement “To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America." Vision Statement “To be the most successful and respected car company in America."

3. Company Overview  Founded in Japan by Kiichiro Toyoda (1937)  Headquartered in Toyota City, Aichi and Tokyo  Worlds largest automobile manufacturer by sales

4. History-Japan  Founded in Japan by Kiichiro Toyoda (1937)  Started to develop national private automobile(1950)  Brought out many types of car and held a firmly established position in sales in Japan(1980’s)  Reached the company selling the most number of cars in the world(2005)

5. History- United States  Extended to the U.S. (1957)  Five major manufacturing plants  New product lines  Bigger trucks  Hybrids(Prius, camry, highlander)  More hybrids sold than any other manufacturer

6. Products & Price  Wide Product Offering  Small family vehicles ($13,155~33,195)  SUVs ($22,475~68,290)  Trucks ($16,365~24,435)  High end model ($29,120~375,000)  http://www.toyota.com/byt /pub/init.do?zipCode=973 30&lang=en&x=23&y=17 http://www.toyota.com/byt /pub/init.do?zipCode=973 30&lang=en&x=23&y=17 Lexus

7. Prius –Goin’Green! Originally sold in Japan in 1997 1 st mass produced hybrid car Currently sells in more than 70 nations Largest markets are Japan and North America Competitive advantage Target Market

8. Production/Manufacturing  Just in time production( AKA “The Toyota Production System”)  Streamlined processes  Lower costs for customer  “The Toyota Way”  Set of standards for the company

9. “The Toyota Way”  Base your management decisions on a long-term philosophy, even at the expense of short-term goals.  Create continuous process flow to bring problems to the surface.  Use "pull" systems to avoid overproduction.  Level out the workload (heijunka). (Work like the tortoise, not the hare.)  Build a culture of stopping to fix problems, to get quality right the first time.  Standardized tasks are the foundation for continuous improvement and employee empowerment.  Use visual control so that no problems are hidden.  Use only reliable, thoroughly tested technology that serves your people and processes.  Grow leaders who thoroughly understand the work, live the philosophy and teach it to others.  Develop exceptional people and teams who follow your company's philosophies.  Respect your extended network of partners and suppliers by challenging them and helping them to improve.  Go and see for yourself to thoroughly understand the situation (genchi genbutsu).  Make decisions slowly by consensus, thoroughly considering all options; implement decisions rapidly.  Become a learning organization through relentless reflection (hansei) and continuous improvement (kaizen).

10. Promotion -Japan  Life style (soft music/nature)  Celebrity appeal  Simple image  Young generation http://www.youtube.com/watch?v=AqKBpB8jTqg&playnext=1&list=PL464A01FD17EE83C6 http://www.youtube.com/watch?v=Pdep72KjB4c&feature=related

11. Promotion- United States  http://www.youtube.com/watch?v=Ni4SZTIMUuc http://www.youtube.com/watch?v=Ni4SZTIMUuc  Lifestyle (family friendly)  Social Awareness (hybrid)  Broad appeal (smart and sexy)  Diversity

12. Current Situation  2009 Recall  Unintended acceleration-floor mat  5.2 million recalled  2010 Recall  “Sticking Accelerator pedal”  2.3 million + recalled  Decrease in sales (-7.3 million units FY 2011)  2011 Tsunami

13. Bibliography http://www.toyota.com http://www.toyota.comedia.org/wiki/Toyota http://en.wikipedia.org/wiki/Toyota_Prius http://topics.nytimes.com/top/news/business/companies/toyota_motor_ corporation/index.html http://www.industryweek.com/articles/excerpts_from_the_toyota_way_1 1303.aspx http://www.industryweek.com/articles/excerpts_from_the_toyota_way_1 1303.aspx http://www.toyota.com/toyotaSearch/search?keyword=mission+statemen t&locale=en