1. By J Bañez

2.  is anything that can be offered to a market to satisfy a want or need.  goods and/or services

9.  Goods consumer buy for daily use, ordinarily bought by individual/ households for private consumption.  Goods that is consumed by industries and also by other firms.  They enter the production process

15.  PRODUCT FORM  FEATURES  CUSTOMIZATION  PERFORMANCE  CONFORMANCE  DURABILITY  RELIABILITY  REPAIRABILITY  STYLE

16.  ORDERING EASE  DELIVERY  INSTALLATION  CUSTOMER TRAINING  CUSTOMER CONSULTING  MAINTENANCE & REPAIR  RETURNS

17.  Group of features & characteristics of a saleable good which determine its desirability and which can be controlled by a manufacturer to meet basic requirements.  An assessment of worth of a good or service

18.  Group of diverse but related items  Also called as PRODUCT PORTFOLIO / PRODUCT ASSORTMENT  Total variety of a product a firm sells  Number of different product lines in the product mix

19.  Number of items in the product mix  Refers to how closely related the various product line are in end use, production requirements, distribution channels or some other way.  Number of variants offered in each product the line

20.  Some of the product type in product line may be split again into groups  Shows how many subgroups of product line contains  Product mix split into groups  A number of products grouped together based on similar characteristics

21.  Core product  Staplers  Specialties  Convenience  DOWNWARD STRETCH  UPWARD STRETCH  TWO-WAY STRETCH

28.  is all the activities of designing & producing the container of a product  more than just your product’s pretty face

35.  Removal of the unprofitable products from product line  Product strategy that involves increasing the number of products in an existing product line to take advantage to market place gaps and reduce competition

36.  Use of an established product brand name for a new item in the same product category  NOTE:  BRAND EXTENSION-New product in a totally different category  LINE EXTENSION-Company lengthens its product line beyond its current range.  Increasing the number of products within an existing product range with similar products that have additional and/or different features

37.  Technique that attempts to list the stages in the life span of consumer or business products.

40.  NEW PRODUCT ◦ Transformation of a market opportunity into a product available for sale

41.  IDEA GENERATION  IDEA SCREENING  IDEA DEVELOPMENT AND TESTING  MARKETING STRATEGIES  BUSINESS ANALYSIS  PRODUCT DEVELOPMENT  TEST MARKETING  COMMERCIALIZATION

43.  References: ◦ Marketing Management Eleventh Edition, Philip Kotler ◦ Chapter 12 Setting Product Strategy, Kevin Lane Keller, Philip Kotler ◦ Etc. (Marketing Books and Reference) Beloved, I wish above all things that thou mayest prosper and be in health, even as thy soul prospereth. 3 John 2 And I am sure that God who began the good work within you will keep right on helping you grow in his grace until his task within you is finally finished… Philippians 1:6