1. Western States Affiliate Digital Strategies and Internal Communications Overview 0

2. Digital Strategies and Internal Communications Overview The Western States Affiliate currently has eight main volunteer and staff communications outlets: 1.Roman’s Blog 2.Volunteer Communiqués 3.Donor Communiqués 4.Social Media 5.WSA Town Hall Meetings 6.Senior Management Communiqués 7.SharePoint 8.Heart.org 1

3. DIGITAL STRATEGIES OVERVIEW WSA Digital Strategies and Internal Communications 2

4. Social Media WSA Social Media outlets include:  Facebook - Best of the West – American Heart AssociationBest of the West – American Heart Association  Twitter - @AHA_WSA@AHA_WSA  You Tube - www.youtube.com/wsaheartvideos www.youtube.com/wsaheartvideos  Flickr - http://www.flickr.com/photos/aha_wsa/ http://www.flickr.com/photos/aha_wsa/ Local division social media accounts 3

5. Roman’s Blog Affiliate EVP Roman Bowser updates blog every Friday Features 3-5 volunteer and staff highlights each week Available at www.romansblog.orgwww.romansblog.org 4

6. Heart.org Includes:  Heart.org/wsavolunteers—features information and materials for Volunteer Virtual Gatherings, online trainings, WSA calendar of events  Local heart.org division pages—features information about local events, volunteer opportunities, and community education programs 5

7. VOLUNTEER AND DONOR COMMUNIQUES OVERVIEW WSA Digital Strategies and Internal Communications 6

8. Volunteer Communiqués Volunteer communiqués include:  Volunteer Voice—Bi-monthly e-newsletter sent to over 400,000 email addresses; drives traffic to heart.org  Volunteer website  Virtual Volunteer Gathering —Quarterly teleconference lead by volunteer board members, featuring volunteer success from around the WSA  News from the Heart—National Center property. Extranet site and e-newsletter  Juntos – Newsletter that focuses on our Latino audience – distributes to over 50,000 email addresses 7

9. Donor Communiqués Donor communiqués include:  Roman Bowser’s bi-monthly donor newsletter, including annual Thanksgiving card  Best of the West—WSA annual report 8

10. EMPLOYEE COMMUNICATIONS OVERVIEW WSA Digital Strategies and Internal Communications 9

11. Senior Management Communiqués 10  Weekly Development News from chief development officer  Volunteer Development News from senior development officer  News You Can Use from senior vice president for Health Strategies  HR Update from senior vice president for Human Resources

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13. Town Hall Meetings Quarterly all-staff teleconferences Highlighting best practices, sharing passion stories, recognizing staff and volunteer successes and providing affiliate goal updates Facilitated by EVP and other affiliate leadership with staff and volunteer presenting 12

14. SharePoint Shared workspace for WSA staff Organized by affiliates, departments and work groups Staff resource for news, tools, reports and best practices 13