1. Public Ward’s Automotive Interior Conference Preserve the Freedom of Driving: Connect the Vehicle of the Future! Tejas Desai

2. Public Ward’s Automotive Interior Conference The Driver Distraction Safety Challenge Basic Solution Principle: Keep the Driver in the “Flow” Mental Stress Underwhelmed Overwhelmed Optimal “flow” 2 Tiredness/Monotony Stress/Strain “Keep in the flow” Relaxed driving – Advise the driver in dangerous situation “Keep in the flow” Relaxed driving – Advise the driver in dangerous situation

3. Public Ward’s Automotive Interior Conference Solution Step 1: Driver Distraction Reduction – – ! ! Solution step 1 Through adaptive assistance and tailored information output. Driver distraction reduction 3

4. Public Ward’s Automotive Interior Conference Driver Focus Vehicle – Building Blocks 4 Chassis & Safety BSD

5. Public Ward’s Automotive Interior Conference Driver Focus Vehicle – Use Case Front Collision Warning 5 Driver’s eyes not on the road Driver’s eyes on the road White Wall Front 1.White Comet 2.White Wall Front 1.White Comet 2.White Wall Front 1.Red Comet 2.Red Wall Front 1.Red Comet 2.Red Wall Front Red Wall Flashing 2 2 1 1 3 3 4 4 longmediumshort time to collision 2 2 3 3 longmediumshort time to collision Red Wall Flashing 1 1 4 4

6. Public Ward’s Automotive Interior Conference Automated Driving – Building Blocks and Roadmap Chassis & Safety ADAS 6 Interior HMI Connectivity Driver to take over at any moment. 2016: Partially Automated Infrastructure Backbone Driver to take over with lead time. 2020: Highly Automated Driver does not need to take over. > 2025: Fully Automated

7. Public Ward’s Automotive Interior Conference Solution Steps to Keep the Driver in the “Flow” – – ! ! Solution step 1 Through focus assistance and tailored warnings. Driver distraction reduction 7 ! ! Solution step 2 Accept the prioritization by the driver. Accept the prioritization by the driver. Driver distraction recovery

8. Public Ward’s Automotive Interior Conference