1. ASSOCHAM SUMMIT: NOVEMBER 01, 2012 CEO-Max India Foundation
WOMAN AND CHILD HEALTH
A CSR PERSPECTIVE
ASSOCHAM SUMMIT: NOVEMBER 01, 2012
Mohini Daljeet Singh
CEO-Max India Foundation 1

2. HEALTHCARE- A VITAL NEED : CHILD
THE HARSH REALITY
Shortage of infrastructure and facilities.
Poor newborn care, diarrhoeal diseases, acute respiratory infections leading to a high rate of infant morality.
42% of Indian children below the age of 3 are malnourished.
Less than 45% of the young are immunized.
Public spending on healthcare is abysmally low. 2

3. HEALTHCARE- A VITAL NEED : WOMAN
Nucleus of the family
Healthy mother – healthy child, healthy family
Hygiene and sanitation
Nutrition
Education
Value system
Environment, energy saving
Best facilitator of CSR 3

4. HEALTHCARE- AN URGENT NEED TO COME ON BOARD TOGETHER
A NEED TO ADDRESS COLLECTIVELY
Investing in Healthcare is investing in the future generation; the human capital of tomorrow.
If not addressed, this asset would rather become a burden.
HEALTHCARE- AN URGENT NEED TO COME ON BOARD TOGETHER
AWARENESS PREVENTION TREATMENT 4

5. MISSION
Max India Foundation is the CSR Arm of the Max India Group with a focus on
HEALTHCARE for the underprivileged in particular CHILDREN
Spreading awareness for an eco-friendly, healthy ENVIRONMENT
Max India Foundation illustrates through action the core values of the Max Group of “Caring for Life” and “Sewa Bhav”
“…THE OPPORTUNITY TO SERVE IS GRACE,
AND MAKING A DIFFERENCE IN SOME ONE’S LIFE,
A HUMBLE DUTY…”
Analjit Singh 5

6. IMMUNIZATION RECORD AND HEALTH CARD
WHAT WE DO
IMMUNIZATION
VITAMIN A
CAMPS - 366
SHOTS
CHILDREN
LOCATIONS - 100
IMMUNIZATION RECORD AND HEALTH CARD
BLOOD DONATION CAMPS
CAMPS : 142
UNITS : 4117 6

7. WHAT WE DO SURGERIES & TREATMENT HEALTH CAMPS ENVIRONMENT 929
Beneficiaries
DISASTER RELIEF
HEALTH AWARENESS & TALKS
BREAST CANCER AWARENESS 7

8. OUR REACH 295 NGO partners 327 Locations 2,05774 Beneficiaries
January 2008 to September2012

9. NEWER PRODUCTS AND STRATEGIES
NEW TECHNOLOGY FOR SCREENING FOR CERVICAL CANCER
Liquid based cytology instead of conventional Pap Smear benefits in women in terms of reducing anxiety, uncertainty and the need for repeat tests.
PREVENTION OF CERVICAL CANCER
The human papilloma virus (HPV) vaccine prevents infections with certain species of human papilloma virus associated with the development of cervical cancer, genital warts, and some less common cancers. Two HPV vaccines are currently on the market: Gardasil and Cervarix.

10. NEWER PRODUCTS AND STRATEGIES
SCREENING OF BREAST CANCER
3D mammograms and digital mammograms with much less radiation
NEW TECHNOLOGY FOR TREATMENT OF UTERINE FIBROIDS
MR-HIFUMR – guided High Intensity Focused Ultrasound (MR-HIFU) system MR-HIFU has emerged as a technology with the potential to non-invasively destroy tumors by heating them up while they are still inside the body.

11. NEWER PRODUCTS AND STRATEGIES
NEW TECHNIQUES IN GYNAECOLOGY
Robotic surgery
Advancements in laparoscopic surgery like single port hysterectomy, use of new sutures like quills and V-lock
A NEW OPTION FOR EMERGENCY CONTRACEPTION
Ulipristal acetate (UPA)
ADVANCES IN AESTHETIC SURGERY

12. NEWER PRODUCTS AND STRATEGIES
IMMUNISATION
Prevention is better than cure
Many infectious disease can be prevented thereby decreasing both mortality and morbidity
Pneumonia and diarrhoea are the major causes for under 5 deaths and vaccines against both are available. There is a need to expand scope of the Universal Immunisation Program to include more vaccines as is done worldwide
There is a need to increase the vaccination coverage so that a larger percentage of the total population at risk is covered

13. NEWER PRODUCTS AND STRATEGIES HYGIENE AND SANITATION
Focus on hygiene and sanitation prevents many communicable diseases
NUTRITION
Improve both quality and quantity of life
Healthy mind in healthy body
Improve IQ
Promote Breastfeeding
Education regarding weaning foods : when and what to give, focus on quality in all strata of society, providing nutritious supplements in all based on affordability

14. NEWER PRODUCTS AND STRATEGIES
SUPPLEMENTS
Age appropriate supplements
Focus on protein as building block
Special emphasis on Vitamin D and Iron for all newborns
Emphasis on trace elements and DHA for brain development

15. NEWER PRODUCTS AND STRATEGIES MATERNAL HEALTH AND NUTRITION
Healthy mother required for healthy baby
Improve maternal nutrition
Focus on Iron and Vitamin D in the mother
Regular anti-natal check up
Supervised delivery

16. CONCERTED AND TIMELY FOCUS ON WOMAN AND CHILD HEALTH WILL BE A PRIME MOVER OF THE MUCH NEEDED SOCIAL CHANGE.
THANK YOU