1. Service Management Peapod Smart shopping for busy people ID:m98q0105 NAME:Min Han Tsai ID:m98q0105 NAME:Min Han Tsai

2. Peapod -Smart shopping for busy people  Do you have online shopping?  yahoo 、 Pc home 、 eBay or whatever  That 42% of shoppers want to order groceries from home  Peapod Smart shopping for busy people, Peapod uses interactive technology to change the traditional gro-cery shopping experience

3. MARKET ANALYSIS  The marketing surveys have shown  The 65% of consumers are frustrated with the traditional grocery shopping experience  The 41% claim to be dissatisfied with checkout  The 47% saying it would make shopping easier, consumers and interested in home delivery of grocerier

4. Online shopping versus traditional shopping Online shoppingTraditional shopping AdvantagesIt is convenient It saves time Impulse buying is reduced Five senses influence buying You get exactly what you want Coupons are claimed immediately Memory is triggered You get to sample products You interact with people you are exposed to new items DisadvantagesThere may be computer problems or download problems You have less control You may forget items There is a delivery fee It is time consuming There are parking and waiting lines You need to carry groceries home You are subject to impulse buying Personal safety is a concren

5. Peapod’s BUSINESS MODEL  The Peapod’s vision  Improve people’s lives by bringing interactive grocery shop-ping to a broader consumer market  Lead the world in providing local interactive grocery shop-ping services  Amaze and delight each customer

6. The Peapod’s pricing structure  The pricing structure for Peapod’s services is shown Monthly FeePer-Order Charge Residential$4.95-$6.95$4.95-$6.95 plus 5% of value of order CommercialNone$9.95 plus 9% of value of order

7.  Online customers have access to all the items in the gro-cery  The customer also is permitted to give specific instructions, such as “substitution okay” for each of the selected items  Consumers also must choose a delivery time within 30-minute and 90-minute windows

8. Conclusion  The idea behind Peapod is to save customers time.  Peapod provides flexible delivery hours for customers  Peapod achieves bidirectional optimization by highly customising the services it offers as well us creating value at the same time  Peapod has limited target market that gives them the opportunity to miss out on untouched target market

10. Bibliography  http://www.scribd.com/doc/40309853/Peapod- Smart-Shopping-for-Busy-People