1. GBA578 Website Design and Management Final Project – Better Life Solutions By Max Hung

2. Mission Statement. Our mission is to become the premier provider of personal and recreational services for expatriates and vacation house owners living in Mexico.

3. Industry Analysis Industrial Economy  Service Industry Consumers = More Money, Less Time Growing demand for concierge service One-stop shopping service Ex. Takeout Taxi + Blockbuster

4. Marketing Plan Target Foreign Vacation Homeowners Target Expatriates Target Expatriates’ Multinational Corporations Specialized Magazines and websites Expatriate Communities

5. Services Babysitting Bill Payment Services Booking Flights & Hotels Cultural Adaptation Dining Reservations & Recommendations Housekeeping Insurance Broker

6. Services Security Brokers Transportation Arrangements Tickets for Special Events TV Satellite Brokers

7. Purpose of the Website Online Presence Marketing Tool Online Customer Service Information Directories View and Pay Service Fees Online Community for Expatriates Automate Process

8. Needs of the Website Clean Layout– 2 colors : blue and white, Less info on each page, and Scroll menu Easy to read – Large font size, High Contrast Flat Structure Less clicks, Efficient Short download time No visual effect, No flash animation

9. Needs of the Website Intuitive – Easy to use, 4 major activities Language – English interface, some Spanish info Online payment option – SSL technology, Process Funnel

10. Required Technology SSL Industry-standard method for protecting web communications Cold Fusion Server Enable the rapid creation of interactive, dynamic, and information-rich Web sites

11. Question?