1. www.proskills.co.uk | www.mps-academy.co.uk Employer Engagement Jonathan Ledger CEO Proskills National Skills Academy

2. www.proskills.co.uk | www.mps-academy.co.uk Offer to Employers

3. www.proskills.co.uk | www.mps-academy.co.uk Reasons to engage Employers Return on Investment Increased sales Improved productivity Reduced skill shortages, skills gaps Individuals Return on Investment Sustained employment Increased wages

4. www.proskills.co.uk | www.mps-academy.co.uk Engagement Levers Engagement Tactics: Trade / industry associations Supply chains Over training Licences to Practice, regulation Voluntary levies Group training associations Other product suppliers Raising Individual Employer Ambition: Improve/develop Advice and Guidance Attractive to new recruits Unorganised industry

5. www.proskills.co.uk | www.mps-academy.co.uk Employer Segmentation

6. www.proskills.co.uk | www.mps-academy.co.uk Segmentation Layers – like an onion Mailing list - Newsletters Survey Respondents Users of Products and Services, Working groups Board and Council members

7. www.proskills.co.uk | www.mps-academy.co.uk A grade Engagement Type One: Ambassadors … 5% Type Two: Aspiring… 15% Type Three: Ambivalent … 60% Type Four: Abdicating … 20%

8. www.proskills.co.uk | www.mps-academy.co.uk Wise Engagement AmbassadorsAspiringAmbivalentAbdicating Spend energy on those employers who want or can be persuaded to engage

9. www.proskills.co.uk | www.mps-academy.co.uk Winning the skills argument AmbassadorsAspiringAmbivalentAbdicating

10. www.proskills.co.uk | www.mps-academy.co.uk Reaching employers Trade/ Industry Association Great for Micro, small or medium Employers One to many relationship Direct with employers Most influence / resource Internet / mailouts / advertising Mass reach Low cost / low return Through other employers Accessing Employers Individual recommendation / introduction Good for supply chains

11. www.proskills.co.uk | www.mps-academy.co.uk Questions