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Www.proskills.co.uk | www.mps-academy.co.uk Employer Engagement Jonathan Ledger CEO Proskills National Skills Academy.

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Presentation on theme: "Www.proskills.co.uk | www.mps-academy.co.uk Employer Engagement Jonathan Ledger CEO Proskills National Skills Academy."— Presentation transcript:

1 | Employer Engagement Jonathan Ledger CEO Proskills National Skills Academy

2 | Offer to Employers

3 | Reasons to engage Employers Return on Investment Increased sales Improved productivity Reduced skill shortages, skills gaps Individuals Return on Investment Sustained employment Increased wages

4 | Engagement Levers Engagement Tactics: Trade / industry associations Supply chains Over training Licences to Practice, regulation Voluntary levies Group training associations Other product suppliers Raising Individual Employer Ambition: Improve/develop Advice and Guidance Attractive to new recruits Unorganised industry

5 | Employer Segmentation

6 | Segmentation Layers – like an onion Mailing list - Newsletters Survey Respondents Users of Products and Services, Working groups Board and Council members

7 | A grade Engagement Type One: Ambassadors … 5% Type Two: Aspiring… 15% Type Three: Ambivalent … 60% Type Four: Abdicating … 20%

8 | Wise Engagement AmbassadorsAspiringAmbivalentAbdicating Spend energy on those employers who want or can be persuaded to engage

9 | Winning the skills argument AmbassadorsAspiringAmbivalentAbdicating

10 | Reaching employers Trade/ Industry Association Great for Micro, small or medium Employers One to many relationship Direct with employers Most influence / resource Internet / mailouts / advertising Mass reach Low cost / low return Through other employers Accessing Employers Individual recommendation / introduction Good for supply chains

11 | Questions


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