1. bo-magnus.salenius@clc.fi Casebook 2008 The Safari Collection

2. In 2004, in collaboration with a customer, CLC invented the Safari- design as an alternative to traditional benchmarking approaches. Safari-processes combine learning expeditions into the life of consumers, customers or other industries, with WorkOut sessions, often called Camps, for inspired design of new practises. In 2008, in collaboration with Nokia IT, CLC designed the first Safari which involves both physical learning experiences with virtual-world dialogue in Second Life.

3. Base Camp 2 in Second Life 3.9.08 Trigger Challenge Safari Optional Coaching discussion in Second Life or by phone My Crucibles of Leadership Team Camp & OneMinute Movie Engaging My Team Outputs Learning activities Support activities Base Camp 3 In Second Life 1.10.08 Checkpoint Base Camp 4 21.10.08 In Second Life Reporting back to the community Discover Connecting It To Me Setting the Scene Activity To Improve Shared Mindset & Practices My next 100 days Coaching discussion in Second Life or by phone Virtual Leadership Safari Base Camp 1 in Second Life 11.6.08 Optional: Inspiration Session in Second Life 18.6.08: New Individualism meets Leadership (1,5 hrs)

4. 5. Workshop Crafting solutions 2 days March 2009 4. Safari Environment & customer Jan/Feb 2009 3. Workshop Trigger challenge 1 day January 2009 1. Start-up lunch 2.5 hours November 2008 2. 24h assignment Nov/Dec 2008 7. Personal leadership safari April/May 2009 8. Milestone day Crafting solutions 1/2 day May 2009 6. Coaching discussion 2 hours March/April 2009 Experience Safari

5. Coaching- discussion 1 Customer Safari Base- camp Service WorkOut Leadership WorkOut Personal Leadership- safari Coaching discussion 2 vko 40-41 11.10 ap tai 15.10 vko 42-43 vko 44 vko 46-47 Base- camp 02/084-5/087-8/08 Personal reflection Dialogue & reasoning Learning experiences Learning mechanism: Service Development Safari

6. Cross- media Safari CrossMedia- Safaris Milestone- meeting Board Camp III Cross- media Safaris Board Camp I Board Camp II 05/08 08/08 09/08 10/08 11/08 12/08 Managers Staff Mgmt- team Crossmedia Safari

7. Safari Customers Nokia IT (systems maintenance) Fazer Group (foodstuffs) Sanoma Corporation (media) Elisa Communications (telecom) Nokian Tyres OP-Pohjola Group (banking & insurance) Musgrave Group (food distribution, Ireland)