1. Tobacco- the untold story By: Toyyab Murtaza

2. Tobacco 101 Nicotiana tabacum (or common tobacco) is used to produce cigarettes  A tall, leafy annual plant, originally grown in South and Central America Classified as a drug  Extremely poisonous if consumed in a high dose.

3. Why is smoking so addictive?? Nicotine can act as both a stimulant and a sedative exposure to nicotine, causes a "kick" by the drug's stimulation of the adrenal glands and resulting discharge of epinephrine (adrenaline).  Sudden release of glucose as well as an increase in blood pressure, respiration, and heart rate through adrenaline rush

4. Why is smoking so addictive?? Indirect release of dopamine in the brain regions which control pleasure and motivation. Similar to drug abuse substances like cocaine

5. Outcomes

6. Statistics 57.0 million Americans are current smokers (2002) 7.6 million used smokeless tobacco 124,000 lung- cancer deaths in America each year 100,000 via heart disease Smokers suffer heart attacks at twice the rate of nonsmokers

7. So what do consumers say about smoking 61% of daily and occasional smokers say they are seriously considering quitting in the next six months. 95% of all teenage smokers think they’ll have quit within five years, but only 25% succeeded, eight years later.

8. Impact Centers for Disease Control and Prevention (CDC), reports cigarette smoking among U.S. high school students increased from 27.5 percent in 1991 to 34.8 percent in 1999 WHAT COULD THIS BE ATTRIBUTED TO!?!?!!!

9. THE BIG TOBACCO INDUSTRY Major cigarette manufacturers spent $15.15 billion on advertising and promotional expenditures in 2003  367.6 billion cigarettes sold domestically in 2003

10. Where does the tobacco industry stand The BIG 4 claim  No conclusive proof that smoking causes diseases such as cancer and heart disease.  Smoking is not addictive and that anyone who smokes makes a free choice to do so.  Committed to determining the scientific truth about the health effects of tobacco, both by conducting internal research and by funding external research

11. Influence of Big Tobacco By the 1960s the tobacco industry in general, and Brown and Williamson (B&W) and British American Tobacco (BAT) in particular, had proven in its own laboratories that cigarette tar causes cancer in animals.

13. Big Tobacco’s stance Phillip Morris states Spend $72.9 million on advertisements directed to youth and parents intended to reduce youth smoking Reduced sales between 2003 and 2005

14. European Market rise Shift in market to Europe propelled by Big Tobacco marketing strategies

15. http://www.bigtobaccosucks.org/ http://www.eclipse.rjrt.com/RJR/dtc_ce rtify.jsp?brand=ECL&from_Jeeves=tru e http://www.eclipse.rjrt.com/RJR/dtc_ce rtify.jsp?brand=ECL&from_Jeeves=tru e

16. Money saved $7.50 a pack x 1 pack a day x 365 days a year = $ 2738.00 each year Putting that money in a bank will give you $13,688.00 in five years.

17. Benefits of quitting smoking After 8 hours:  Carbon monoxide in your body drops  Oxygen level in your blood increases to normal After 2 days:  You sense of smell and taste will improve. You will enjoy your food more.  Your risk of heart attack begins to decrease. After 3 – 4 days:  Bronchial tubes relax and your lung capacity will have increased, making breathing easier.  After 2 weeks:  Blood flow improves; nicotine has passed from your body Within 2 weeks to 3 months:  Circulation will improve, making walking and running easier; lung functioning increases up to 30% Within 6 to 9 months:  You’ll experience less coughing, sinus congestion, tiredness and shortness of breath After 1 year:  Your risk of heart disease will be about half of what it would have been if you continued to smoke After 5 years:  Your risk of stroke will be substantially reduced; within 5 to 15 years after quitting, it becomes about the same as a non-smokers. After 10 years:  Your risk of dying from lung cancer will be about half of what it would have been if you had continued to smoke.  Your risk of cancer of the mouth, throat, esophagus, bladder, kidney, and pancreas will also decrease. Within 15 years:  Your risk of dying from a heart attack is equal to a person who never smoked.

18. What tobacco does posterchild.pdf

19. Did you know… Second hand smoking is injurious to health  Asthma, lung or heart problems can be worsened by second-hand smoke. Family history of depression, schizophrenia, attention deficit disorder and other conditions may have a harder time stopping smoking.

20. Counteractive measures Estimated $138 billion of total U.S. health care costs each year is attributable to smoking

21. Big Tobacco’s Ideologyon second hand smoking For over two decades when dealing with secondhand smoke: it has argued that cigarette smoke is "taking the rap" for environmental pollution and that people concerned about secondhand smoke are "zealots."

22. Conclusion Is the industry reducing, or shifting to new regions Teenagers rate increasing, total sales of cigarettes increasing Market size, market value Can someone quit smoking “quickly and easily”?  Counter-active measures  Governments stance