1. Gateway Mall Business Decline Mitigation Plan Presented by The Boyer Company Monday, July 16, 2012

2. The Boyer Company Chief Executive Officer – Kirha Quick Vice President, Research Analysis – Adam Poulson Vice President, Risk Assessment – Kyle Swanson Vice President, Marketing and Public Relations – Cassandra Taylor Vice President, Marketing and Public Relations – Staci Morris Chief Operating Officer – Jason Hansen

3. Introduction and Background Debuted in 2001. Billed as Salt Lake City’s First open-air contemporary shopping center. Conveniently located in the Downtown area. We have obtained 130 retail shops, dining and entertainment service providers.

4. Research Analysis Lost more than 20 tenants (25%) since January More than 12 moved directly to City Creek. Some include: Banana Republic, J.Crew, GAP, LOFT, American Eagle Outfitters, and recently the Apple Store. Recent negative public and media stigma “The other mall downtown”.

5. Risk Assessment: Guidelines and Criteria for Success Budget of $100,000 Heightened Awareness of the Gateway Mall Prevention of Loss of Stores to City Creek March 2012 City Creek Center Unveiling July 2012 The Boyer Co. Mitigation Plan Commences Holiday Season 2013 Visible and Definable Plan Results

6. Generation of Additional Traffic to Gateway Mall 30 Second commercial sports in all Larry H. Miller Theaters. Ad-Words campaign through Google and Yahoo. Behaviorally Targeted Yahoo Banners Banners in Real Stadium and Energy Solutions Arena Center Billboards along Interstate-15 and Upon the exit ramp at 600 South. Social Media, e.g. Facebook Profile.

7. INCENTIVES $1 Off Trax fair with purchase Bounce-Back Specials (for every $25/$50 spent consumers receive coupons to “bounce-back” within a time period to receive $5/$10 gift card CORPORATE FUNDING AND SPONSORSHIPS Banks Hotels Radio Stations Sports Teams LOCAL EVENTS Farmers Market Art Festivals Charity Events Marathons

8. Growth Implementation Plan ADVERTISING-BUDGET $60,000 LARRY H MILLER MOVIE THEATER COMMERICALS- Cost effective. Business improvement of Gateway is imperative to Megaplex business. ADWORDS CAMPAIGN-Gateway needs an internet presence. Keywords are extremely cost effective through venues such as Google and Yahoo. YAHOO BANNERS- Behaviorally targeted to specific demographic. BANNERS IN REAL STADIUM AND ENERGY SOLUTIONS CENTER- Top of mind awareness for tens of thousands of people. Also cost effective.

9. Growth Implementation Plan INCENTIVES-BUDGET $15,000 QUARTERLY BOUNCEBACK PROMOTIONS- Gateway will partner with individual stores to offer discounts for tiered dollar amounts spent. Run campaign once quarterly for specific promotional periods. CORPORATE FUNDING AND SPONSORSHIPS We already have buy in from the following corporations: Mountain America Credit Union America First Credit Union Utah First Credit Union Hyatt Hotel Hotel Monaco X-96 and 1280 Zone Utah Jazz, Bees, Utah Blaze

10. Growth Implementation Plan Farmers Market Arts Festival Charity Events Marathons Renting out Union Pacific building adjacent to Gateway Mall. We have spoken with the downtown alliance and steps are currently being made to implement these events at the Gateway Mall moving forward through December 2013.

11. Conclusion Success Measures by Q4 2013 Advertising and Incentives Gateway will have a ZERO store vacancies Overall Website traffic will also increase 15% An average store increase of 10% Local Events and Corporate Sponsors Overall foot traffic to the Mall will increase 20% These strategic actions we are taking now, will ensure long term, total success for The Gateway Mall!