1. Fertilizer Management and Optimization Platform

2. 15 Eshkol St., Hod Hasharon 45343, Israelwww.smart-fertilizer.com Slide 3 THE CHALLENGE Insufficient crop yields to meet global demand by 2050 Damage to soils, Water pollution and Global warming Farmers lack tools to manage Fertilizer use

3. 15 Eshkol St., Hod Hasharon 45343, Israelwww.smart-fertilizer.com The SOLUTION – Better Management Practices Factors Farmers CAN ControlGiven Conditions Fertilizer use - Responsible for 60% of crop yields. Weather conditions Irrigation managementWater availability Cultural practicesWater quality Input prices Pests and disease Variety Slide 4 “A balanced crop nutrition plan is the SINGLE most- effective way to increase crop yields.”

4. 15 Eshkol St., Hod Hasharon 45343, Israelwww.smart-fertilizer.com Yield Fertilizer Added Optimum

5. 15 Eshkol St., Hod Hasharon 45343, Israelwww.smart-fertilizer.com Decision support algorithms Knowledge base (BI)Chemical & mathematical algorithms SMART! Fertilizer Management

6. 15 Eshkol St., Hod Hasharon 45343, Israelwww.smart-fertilizer.com How does SMART! work? SMART! Fertilizer Management Slide 7 Field Data Analysis & Optimization Customized fertilizer program Implementation The user, enters his field data, that may include: soil analysis, water content, fertilizer prices etc… This data integrates with the knowledgebase in the system and with the software’s unique algorithms (15,000 programming hours were invested in developing the algorithms). The software returns a report with an optimal fertilization plan

7. 15 Eshkol St., Hod Hasharon 45343, Israelwww.smart-fertilizer.com The cloud platform enables knowledge dissemination and data analytics to continuously provide research and crop optimization The Cloud Platform Labs Agronomists Farmers Universities Ag. Companies (fertilizer, seed..) 7Confidential Agronomists

8. 15 Eshkol St., Hod Hasharon 45343, Israelwww.smart-fertilizer.com Example Screenshots Slide 9

9. 15 Eshkol St., Hod Hasharon 45343, Israelwww.smart-fertilizer.com Example Screenshots Slide 10

10. 15 Eshkol St., Hod Hasharon 45343, Israelwww.smart-fertilizer.com Customers 900 Countries 52 Customers Slide 11

11. 15 Eshkol St., Hod Hasharon 45343, Israelwww.smart-fertilizer.com Customers Slide 12

12. 15 Eshkol St., Hod Hasharon 45343, Israelwww.smart-fertilizer.com “ Greetings from South Africa. I started using your fertilizer program.........., I want no other program then yours! On Soybean we cut fertilizer application by 19% and the yield increased by 27%, just by balancing the soils with Smart!” Marious Rossow Yield Increase – 27% Savings – 19 % "Thank you for a great software. Before, we used to get only 38 to 50 tons per acre of watermelons. Using your software we are now able to obtain 95 tons per acre!“ Enrique Escoto Yield Increase – 70% Savings – 25% Customers Slide 13

13. 15 Eshkol St., Hod Hasharon 45343, Israelwww.smart-fertilizer.com guy.sela@smart-fertilizer.com www.smart-fertilizer.com +972-523-597964 Thank you! Slide 22

14. 15 Eshkol St., Hod Hasharon 45343, Israelwww.smart-fertilizer.com Overuse of Fertilizers – Damage to Soils and Water Slide 25

15. 15 Eshkol St., Hod Hasharon 45343, Israelwww.smart-fertilizer.com Fertilizer Use Responsible for Increase in Nitrous Oxide in Atmosphere Published: April 2,2012 By University if California – Berkeley http://www.berkeley.edu University of California, Berkeley, chemists have found a smoking gun proving that increased fertilizer use over the past 50 years is responsible for a dramatic rise in atmospheric nitrous oxide, which is a major greenhouse gas contributing to global climate change. Overuse of Fertilizers Relations To Global Warming Slide 26

16. 15 Eshkol St., Hod Hasharon 45343, Israelwww.smart-fertilizer.com Currently, almost all growers rely on trial and error, guesswork and estimation. The broad misuse of fertilizers results in decreased yields and profits