1. Current Student Communication The missing link

2. Current Situation Analysis Retention is a high priority issue Communication of key action steps to current students is crucial to retention There is a communication flow for prospective students but not for current students Communication to current students is fragmented and siloed

3. Siloed Communication Business Office Financial Aid Student Life Records/ Registration

4. Proposed Solution Business Office Financial Aid Student Life Records/ Registration Communicatio ns Department

5. Proposed Solution Process Identify key Action Steps (Messages) for current students –Pay tuition –Meet with counselor or advisor to set up educational plan –Take advantage of academic success resources –Register for next semester –Complete next year’s FAFSA

6. Process Map Communication Flow Student Registers for classes MESSAGE: Pay tutition MESSAGE: Meet with counselor or advisor to set up educational plan MESSAGE: Take advantage of academic success resources

7. Select Communication Tool Priorities of Communication Tool (Customer Relationship Management—CRM tool) Student must be able to select communication means –Mail, email, text, phone blast Century user must be able to select communication means Most processes must be automated Institutional Technology must be involved early and be invested as a part of Communication Department

8. Next Steps Propose creation of communication department for current students Form committee to develop messages, process map and select communication tool