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Published bySharon Rodgers Modified over 8 years ago
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Everything Speaks Debra Cross Everything Speaks Fall 2011
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What this is not Image consultation Personal stylist session Judgment about personal choices
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What this is A chance to renew and refresh your message A reminder about your institution’s message
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Agenda Your brand The value of deportment Your telephone demeanor Your electronic brand The visual reflection of you
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Defining Your Brand Describing your authentic self Representing your institution Delivering the message
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7/60
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On the Phone Most people remember only 10% of what they hear
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On the Phone Equipment – Headset, hand held, conference/speaker phone Have information at hand Would it help to stand? Be engaging Clarify acronyms & jargon Update your voicemail message Respond to messages Leave voicemail messages cleanly & clearly
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The art of conversation What gets in the way? Generational challenges & opportunities Focus on the issues Listen What are detractors? Why does your voice matter?
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Voice How does voice sell your message? – Conversational tone – Volume – Vocabulary – Clarity – Uptalk “The words you choose to say something are just as important as the decision to speak” - Unknown
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Email Understand your institution’s standards – Font/color with professional settings – Skip text talk Is this message right for email? – What is the purpose? – Is it effective? Think about your recipient – Would I say this to the person’s face? Specific subject line Use recipient’s name
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Step away from the keyboard! All caps Be prudent with personal Sloppy Jokes Loooong email messages Overly shared Overly bounced Reply all Angry Gossip/critical/complaining A dodge Sarcasm Forwarding without permission
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Internet Identity How do you want to be perceived? – Professional – Personal Monitor your own name Monitor photos Manage your privacy settings carefully You don’t need to share everything
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Most people remember 80% of what they see
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Appearance in dress Not to be underestimated
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Appearance in dress Doesn’t have to break the bank – Be practical Consider multiple combinations Pre-set options Know your institution’s dress code Be appropriate – consider your setting Casual days
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Can’t go wrong Appropriate – Setting – Age – Task Fit – a tailor can be your best friend Pressed Updating doesn’t have to be “trendy” Care for your clothes Grooming Tattoos & piercings Authentic Don’t forget shoes and accessories
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Be authentic Radiate confidence, credibility, competence Highlight your best self Don’t let your appearance get in the way of your message
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Resist! Poor fit Worn out clothing Logo tee shirts Overuse of perfume/cologne Baseball caps Head to toe trends Casual wear Break lines where they shouldn’t be Too revealing Beach wear Shear or overly clingy attire
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Do! Dress for the job that you want; not the one you have Rather than choosing based on how your feel, choose how you want to feel Have a professional photo taken
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Remember – You own your brand – You’re sending your message and that of your institution – You can be a leader
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Thank you! Questions?
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Sources Working World 101, Bridget Graham & Monique Reidy, 2009 Face To Face – How to reclaim the personal touch in a digital world, Susan RoAne Dress Your Best, Clinton Kelly & Stacy London, 2005 Emily Post’s Etiquette, Peggy Post Blogs.hbr.org Online.wsj.com Jobs.aol.com Amomknowsbest.com Golocalprov.com
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