1. VEI SUMMER TEACHERS’ CONFERENCE Brainstorming a Business Idea and Developing a Marketing Plan James Caracciolo Isai Serrano Emanuel Young

2. VEI SUMMER TEACHERS’ CONFERENCE portal.veinternational.org Username/Password: Returning coordinators: use current login info New Coordinators: User: testfirm@veinternational.orgtestfirm@veinternational.org P/W: california

3. VEI SUMMER TEACHERS’ CONFERENCE SESSION AGENDA Brainstorm a Business Idea and Answer the “Questions You Need to Know Before Starting Your Business” Who is your target market? Develop a Marketing Plan

4. Activity: Brainstorming new business ideas See Orientation: Task 12 Review Product & Service Market Landscape In your group, brainstorm ideas for a new VE business Answer the questions found in the task and accompanying slides Share out your group’s business ideas

5. 500 firms across 27 product and service categories

6. 1. What product or service are you selling? 2. Who’s your target customer? 3. What customer challenge do you solve? What needs or wants do you serve? 4. What value (customer benefits) do you deliver? 5. How will you reach, acquire and keep customers? 6. How will you define and differentiate your offerings? What makes you special, different or better? 7. How and when will you generate revenue? 8. What is your cost structure? Your pricing strategy? 9. What is your profit margin? Defining Your Business Model

7. What was your product or service idea? Why is there a need for this product/service? What is the value proposition to your customer? What is the competitive landscape for this market? SHARE OUT

8. Facilitating a Task: Elements of the Marketing Mix See Sales & Marketing: Task 4 Review Curriculum Task Refer to Sample Student-Run Agenda In your group, brainstorm elements of the marketing mix for Gotham Enterprises Share out your group’s plans