1. Browsealoud Making your website talk Raj Kher – Texthelp Systems Thursday 10 th March 2009

2. Agenda Introduction Digital Inclusion What is Browsealoud? Why Browsealoud? Features & benefits of Browsealoud Demonstration Questions & Answers

3. Texthelp Systems Ltd Head office in N.Ireland, US office in Boston Developing software for helping users improve their reading and writing skills for over 11 years Industry leaders –Literacy and assistive technology solutions ISO / Investors in people accreditation GOLDMicrosoft GOLD certified partners

4. Digital Inclusion “The power of the web is in its universality. Access by everyone regardless of disability is an essential aspect”. Sir Tim Berners-Lee W3C Director and Inventor of World Wide Web UK Market Size 9.8 million people have a disability under the DDA Over 7 million people have literacy problems Approx 6 million have dyslexia Estimated annual spending power of up to £80 billion

5. Browsealoud Browsealoud is designed to assist the ‘print disabled community’, where literacy difficulties prevent on-line inclusion. Browsealoud is not designed to replace traditional screen readers used by the blind….

6. Why Browsealoud? Legislation: Disability Discrimination Act 1995 Disability Equality Duty 2006 W3C Web Accessibility Guidelines PAS 78 (Publicly available specification) 2006 BS8878 2009

7. Why Browsealoud? Community of websites 350 + Government websites availing of the service 150 + Corporate sites 100 + Housing association sites Over 3 million downloads of the plug-in from UK citizens

8. Browsealoud will assist… Dyslexia and other learning difficulties (17%) Limited English proficiency (LEP) English is not a native language Mild visual impairments Aging population

9. Dyslexia People with dyslexia and related reading disorders find it difficult, time consuming and intimidating to read online content The Trades Union Council state that, "dyslexia, often known as the ‘hidden disability’, affects up to 2.9 million workers in the UK” The Dyslexia Institute estimates that Dyslexia costs the UK economy £1 billion per annum.

10. Literacy Levels 800,000 adults in England have low levels of literacy (Source: Adult literacy & Numeracy strategy: 2001) 4 out of 10 adults in some parts of the UK cannot read or write properly or do simple sums (Source: National needs and Impact survey of literacy, Numeracy and ICT Skills, DfES, October 2003)

11. English as a Second Language People who speak English as a second language are better able to understand English when it is spoken rather than reading it themselves 3 million people in the UK were born in countries where English is not the national language

12. Vision Impairments Older people represent a large and growing proportion of the population of England Research shows older generation are in danger of becoming digitally excluded Eighty per cent of people with sight problems in the UK are 65 or over. Their eyesight is affected by conditions such as macular degeneration or cataracts Source: RNIB

13. Visually impaired person reading web page

14. Person with Cataract problems reading a page

15. Browsealoud Technicalities Increases digital inclusion, accessibility and usability of your website to visitors with reading or literacy difficulties….. How ? With Browsealoud your website content is delivered on an additional two levels –Audio ….. “Positioned” Sound –Visual ….. “Positioned” Highlighting To have Browsealoud on your website. 1.Subscribe to service. 2.Put download link on your homepage. 3.ALL pages hosted by your URL –Works Statically and Dynamically

16. Browsealoud – Web server side No software installation Placement of download link on your website –Similar to Adobe Reader for PDF documents Just like Adobe PDF Reader All Technology is client side No bandwidth impact Zero effort for the Webmaster No security impact

17. Browsealoud – client side Technology is free to ALL website visitors Not every user is the same –Customisable voices –Customisable settings –Customisable colour highlighting Free technical support for the lifetime of the solution Once only download Community of websites

18. Browsealoud - colour highlighting Feature Dual colour highlighting. –Sentence highlighting –Synchronised word highlighting with speech Users can select colours to suit requirements Benefit Dual colour highlighting while speech enabling content is a proven means of improving comprehension

19. Colour highlighting - Website

20. Colour highlighting – PDF

21. Continuous read option Feature “auto continue” so readers can listen to entire website text. Benefit Listen to the entire contents of the website page.

22. Pronunciations Feature Webmasters can define the specific pronunciations for single words. Benefit The organisation has full control over the way the information on the site is spoken.

23. Site Specific Feature We can include or exclude sub-folders of websites. Benefit Webmaster has control over what parts of the site they want to add speech to.

24. What can Browsealoud read? HTML Accessible Flash Alt Tags behind pictures Hyperlinks http”s” (credit card sites) Intranets and Extranets PDF and Word documents

25. Browsealoud 5 What’s new? Instant Speech feedback with no delays Reads Secure Sites with a High Quality Voice Reads Intranets with a High Quality Voice Firewall Friendly

26. UK Sites

27. Live Demo/Q&A Thank-you raj@browsealoud.com

28. Summary Browsealoud encourages digital inclusion and promotes efficiency. 1 in 5 people Zero effort for Webmasters/no implementation/installation. Hidden saving/driving costs down Simplicity is its strength Demand it there and proven All client side technology Free technology to website users Pressure off your call centre/we are the help desk 24/7 Makes good commercial sense

29. Web Accessibility Experts Who we work with: Abilitynet (John Gooday) EFD Fortune Cookie Front of Mind Nomensa Shaw's Trust Webcredible