1. Digital signage Presentation

2. Definition of Digital Signage
“A network of displays that can be remotely managed and whose business model revolves around merchandising or advertising”
Source: Frost & Sullivan
Also Known As / Seen As
Digital Out of Home
In-Store TV
Digital Screen Media
Captive Audience Networks
Retail Media Networks
Screen Networks
Narrowcasting
Place Based Media
Digital Street Furniture
Video-enhanced Shopping Carts
etc.
Network Types
Self Financed / Branding
Financed Through Advertising / Advertising Only
Mixed / Hybrid

3. What is Digital Signage
Digital signage is a form of electronic display that shows television programming through web. Menu, information, advertising and other messages.
Digital signs (frequently utilizing technologies such as LCD, LED,
plasma displays, or projected images to display content)

4. Use of Digital Signage In Mall

6. Advantages over
regular flex
advertisement

7. Flex Banner Features Static Single Slide Locally Monitoring
More Time and Expenses
Unable to reach to the targeted Audiences
Single Advertisement
Need more space for more advertisement.

8. Signage Features

9. Advantage of Dynamic Content
One Click Management
Out of site editing facility
Dynamic Promotion of Offers and important updates
Live updates
No printing cost
Less time consumption
Easy to use editing tool
Central monitoring
Video & Audio out puts

10. Dynamically User(Admin) will be able to set their Video.
In a single screen any number of video can be played.
Easy to set the video just upload the video, set the duration and sequence of the video.
Just a single click to delete any video from the time line
All the screens can be monitored centrally.
The application supports Video file as well as Flash(SWF) files.
Much more interactive towards targeted audiences.
Being a web application contents can be uploaded instantly from any where and effects will also show instantly on the targeted screen.

11. Advantages of centralized systems
Internally connected through Wi-Fi connection(all other signage in Various location)
Can be controlled through single monitoring device 
Spot integration of advertisement and offers
Being an web application can be edited previous content or can be uploaded new content from any where.
Cost Saving(Printing & Editing)

12. SYSTEM ARCHITECTURE FOR LED SCREEN NETWORK BROADCAST SYSTEM

13. Advantages of Signage
Single screen can be used to show several advertisement
Content is Dynamic (Video) which will create more impact on audiences
Content can be edited or removed or added from any where and at any time which will take few minutes to update
Web based application easy to control. Just need to upload video, set the duration and sequences and save it, will start playing the content on screen.
Centrally monitoring system will ease the responsibility of changing content after expiring the subscription, uploading new content instantly, if any screen is not responding easy to track.
Less expensive and less time consuming to create the campaign
All these benefits will help to earn more subscription form consumer

14. The Scopes of
Signage

15. RETAIL Centrally Controlled
Update offers/news dynamically from any where on the fly
In house Video Display
One click Management to update new content
Interactivity
More Effective towards consumer

16. Branding More Attractive towards customer More Interactive
More Informative
Content is specific to the targeted Audience
Able to Improving Brand Awareness to the targeted audience

17. Events Uniqueness Able to reach towards Targeted Audience
Able to create more attractive content using Editing Tool
Promoting Event through proper content with more Interactivity with audience

18. Game for Children on the floor
Interactive
No Extra Space Is Required
Can be used for Promotional activity
Interesting not only to children but also to Adults.
Game Zone Can make an extra earnings also

19. Kiosk Application This is a self controlled Machine
Not only user can see but also can do some activity to get the result
No Man power Needed
Interactive interface
Ability to make the payment process.

20. Cinema Ticket Booking Kiosk
Touch Screen Interactivity
Easy to Book Ticket
Able to produce All the updates
Can Be used as a Promotional Tool
No Man Power Needed
Can Reduce Pressure of Manual Counter