1. So many words…so many choices!

2.  Denotation= Dictionary Definition  Direct, journalistic, literal, straightforward  Connotation= The Emotional Meaning of a Word  Poetic, figurative, loaded, symbolic  Consider…jock versus athlete, nerd versus geek, fat versus overweight versus chubby versus voluptuous, etc.

3.  Can you hold it in your hand or just in your head?  How does a word’s specificity affect its emotional appeal?  Consider…childhood versus toy, freedom versus flag, war versus blood, etc.

4.  Highly dependant on audience and purpose  Can establish different tones

5.  Cultured  Pretentious  Archaic  Scholarly  Pedantic  Ornate  Elegant  Flowery  Jargon

6.  Colloquial  Vulgar  Crude  Slang  Common  Conversational

7.  Anglo-Saxon vs. Latinate Words  Anglo-Saxon/ Germanic: shorter, blunt  Latinate: scholarly, longer

8.  Musicality of Words (Euphony and Cacophony)  Pronoun Choice (I, We, You, etc.)  Figurative Language  Repetition  Patterns  And so much more!

9.  But Hester Prynne, with a mind of native courage and activity, and for so long a period not merely estranged, but outlawed, from society, had habituated herself to such latitude of speculation as was altogether foreign to the clergyman. She had wandered, without rule or guidance, in a moral wilderness; as vast, as intricate and shadowy, as the untamed forest, amid the gloom of which they were now holding a colloquy that was to decide their fate. Her intellect and heart had their home, as it were, in desert places, where she roamed as freely as the wild Indian in his woods.