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The Strongly Sustainable Business Models – A Brief Introduction Version 1.2 2013-10-02 © Edward James Consulting Ltd. Some Rights Reserved. 1 www.SSBMG.com.

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Presentation on theme: "The Strongly Sustainable Business Models – A Brief Introduction Version 1.2 2013-10-02 © Edward James Consulting Ltd. Some Rights Reserved. 1 www.SSBMG.com."— Presentation transcript:

1 The Strongly Sustainable Business Models – A Brief Introduction Version © Edward James Consulting Ltd. Some Rights Reserved. 1 This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Permissions beyond the scope of this license may be available at Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License Antony UpwardAntony Upward, MES, * Masters of Environmental Studies in Business Model Design and Sustainability; Certified Management Consultant Strongly Sustainable Business Model Canvas A New Visual Tool for Designing Values-driven & Local Business A Brief Intro for ENVS5150 Perspectives of Green Business Week 4: October 2, 2013 ENVS5150 Perspectives of Green Business Lots of speaker notes, inc. references Builds on many slides download and view in slide show mode for improved comprehension

2 2 = Today… Unintended consequences for Missed innovation opportunities Increasing risks

3 3 But imagine… = Do Good & Do Well Less Risk, More Innovation

4 4 Sustainability is the possibility that human and other life will flourish on this planet forever. (Ehrenfeld, 2008 p.6)

5 5 Passing Benefit Corporation Legislation Passing Benefit Corporation Legislation Already all these people are innovating to embrace the possibilities of sustainability as flourishing

6 6 Real Context of Business Context: Environment (Physical / Chemical / Biological) (Monetary) All Business (Social/Technology) Context: Society © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at Context: Financial Economy

7 7 What Would a Canvas for Sustainable Business Look Like? The Strongly Sustainable Business Model Canvas – the result of my 3 year research project © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at

8 8 The Profit-First Business Model Canvas: 9 Questions to be Profitable

9 9

10 10 3. Channels But…does this help to design a sustainable business? 1. Customer Segments 2. Value Propositions 4. Customer Relationships 5. Revenue Streams 7. Key Resources 6. Key Activities 9. Cost Structure 8. Key Partners Whats Missing? Why?

11 11 Lots about money, and the people you financially transact with… …(almost) nothing about everyone and everything else

12 12 The Context… Flattened © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at

13 13 Just Being Profitable is Not Simple And that, in simple terms, is how you start a profitable small business

14 14 Useful Perspectives Who does a firm do it to, for and with? What does a firm do now and in the future? How, where and with what does the firm do it? How does a firm define and measure success (in Environmental, Social & Monetary units)? © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at

15 15 Strongly Sustainable Business Model Canvas – 14 Questions V1.032 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at

16 16 Strongly Sustainable Business Model Canvas V1.031 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at

17 17 Whats Next? Can I Use It Now? How Can I Help?

18 18 What Can I Do? Join us! Help bring Sustainable Innovation to the World! Join the crowd-funded collaborative book project –Working Title: Strongly Sustainable Business Model Innovation –12 International co-authors identified –Self Publish, 2014 –Crowd-funding starting soon Individuals and Organizations To Be Informed When Funding Starts: Become next First Explorer –12 organizations around the globe already using SSBMCanvas! Connect to like minded colleagues –Linkedin group Strongly Sustainable Business Model Group (SSBMG)Strongly Sustainable Business Model Group (SSBMG) –Hosted by Strategic Innovation Lab at Ontario College of Art & Design University –~80 Members from around the globe Join Us! Share your ideas: Learn more: #SSBMG

19 19 Learn more: A Key Related Project

20 The Strongly Sustainable Business Models – A Brief Introduction Version © Edward James Consulting Ltd. Some Rights Reserved. 20 This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Permissions beyond the scope of this license may be available at Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License Antony UpwardAntony Upward, MES, * Masters of Environmental Studies in Business Model Design and Sustainability; Certified Management Consultant Questions / Discussion

21 21 About the Strongly Sustainable Business Model Canvas ~ 3 minute Audio Visual Overview ~ 3 minute Audio Visual Overview Share your ideas via our Survey –survey.SSBMG.comsurvey.SSBMG.com Mailing List sign-up –signup.SSBMG.comsignup.SSBMG.com Learning / Knowledge –wiki.SSBMG.com/home/learning-mapwiki.SSBMG.com/home/learning-map Blogs –blog.SSBMG.comblog.SSBMG.com –slab.ocad.ca/blogs/antony-upwardslab.ocad.ca/blogs/antony-upward StronglySustainableBusinessModels #SSBMG#SSBMG blog.SSBMG.com Mailing List sign-up signup.SSBMG.com

22 22 Possible Table of Contents for Book

23 23 Copyright All images used under applicable creative commons licences – see notes on each page © Antony Upward / Edward James Consulting Ltd., Some rights reserved. –Permissions available at –This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License

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