1. PUBLISHING The business of books Lorraine Fannin Chief Executive

2. PUBLISHING IN EUROPE United by ownership –Major UK companies owned by Hachette (France) and Bertelsmann (Germany) Divided by language –Dominance of English-language publishing globally (especially in education) Influenced by United States

3. RELATIONSHIPS and THREATS Cultural attitudes in Europe different from the US More European literature exchanged within Europe Translation support important But... Generation ‘i’ (interactive, computer literate, born since 1990): less likely to read Technology development very fast

4. BOOK PUBLISHING Commerce and culture Education, reference, academic, ‘Knowledge Economy’ Literature, fiction, poetry Creativity and Skills Writers, illustrators, designers Exploitation of intellectual property, business skills

5. FACTS and FIGURES In the UK in 2006: Estimated total consumer book purchase £ 2.31billion ( € 3.39 billion) Exports from UK publishers at net invoice value of £ 1 billion ( € 1.47 billion) Almost 200,000 new books /editions Income from rights and co-editions c. £ 300m ( € 440m) More than 50% of total consumer market dominated by four major multinational groups, and the academic market by two groups

6. SCOTLAND Population of 5 million, of which 20% live in its two major cities Around 100 book publishers Publishing sector has over 10% of the invoiced value of UK industry Typical companies: SMEs, fewer than 25 staff, turnover between £ 500,000 and £ 5m ( € 733,000 and € 7.3m)

7. SCOTTISH WRITING Has enjoyed a world-wide renaissance in the last 10 years English language an advantage Translations licensed to many countries Classic literature also enjoying a revival

8. Alexander McCall Smith Sir Arthur Conan Doyle J K Rowling Kenneth Grahame Ian Rankin Robert Louis Stevenson Muriel Spark

9. EDINBURGH is the first UNESCO City of Literature Designation awarded in 2005

10. PARTNERSHIPS in the City of Literature Publishing Writing Retail Tourism Education Leisure and Entertainment

12. FORMATS for a STORY Book Audio Podcast Broadcast Film / video Computer Game Others

13. SUPPORT for Book Publishing Robust Copyright regime Diverse retail environment Education and skills development Research and development in new technologies Acceptance of a high standard of literacy as essential

14. SUPPORT for the independent publisher Business help and advice New technology support An efficient supply chain Assistance in reaching export markets

17. Enjoy reading a good book on your journey home!