1. Jacksonville State University Panhellenic Council Meredith Harvey

2. The national panhellenic council consists of 26 sororities. It includes: Pi Beta Phi Kappa Alpha Theta Kappa Kappa Gamma Alpha Phi Delta Gamma Gamma Phi Beta Alpha Chi Omega Delta Delta Delta Alpha Xi Delta Chi Omega Sigma Kappa Alpha Omicron Pi Zeta Tau Alpha Alpha Gamma Delta Alpha Delta Pi Delta Zeta Phi Mu Kappa Delta Sigma Sigma Sigma Alpha Sigma Tau Alpha Sigma Alpha Alpha Epsilon Phi Theta Phi Alpha Phi Sigma Sigma Delta Phi Epsilon Sigma Delta Tau

3. Jacksonville State University’s Panhellenic Council: Alpha Xi Delta- March 2, 1968 Zeta Tau Alpha-December 6, 1969 Phi Mu- June 6, 1970 Delta Zeta - March 26, 1977 Alpha Omicron Pi- March 24, 1990

4. Problems and Goals The number of women that are in a panhellenic sorority is around 6 percent of the entire female population at JSU YearRegistered for Recruitment Attending Recruitment Receiving Bids 200715110693 2006916255 2005797058

5. Murray State- Murray Kentucky Number of Greek Women Number of Women at the University Percentage Greek 5034,72210 %

6. St. Mary’s University- San Antonio, Texas Number if Greek Women Number of Women at University Percentage Greek 2241,26918%

7. University of Alabama- Tuscaloosa, Alabama Number if Greek Women Number of Women at University Percentage Greek 2,7629,44329%

8. Goals Since Jacksonville State University is considered very far behind on numbers, the goal is to increase the number of women going through Recruitment by 10 percent each year. The will keep going until 50 percent of women attending school at JSU in the Fall for the first time go through Formal Recruitment.

9. Objectives In order to achieve a higher number of women going through formal recruitment, we must get more women interested and informing them of what sororities are, the benefits of joining an organization and also the long term benefits of what going greek can offer you. We will plan on keeping records of women interested and what sparked girl’s interest and also why some would never join a sorority. That way, we can know what made some women more interested so we can persuade people and also what to say to those that are not interested to change their mind.

10. Audience The audience to increase the number of women going through recruitment would be high school senior women, women that are a sophomore in college, transfer students and also guidance counselors at high schools. By targeting senior girls in high school, sophomore women currently enrolled in college, and transfer students, we could increase numbers by sparking their interest with getting to know more people on campus and making the transition from college to high school easier. We also will encourage her that getting involved will help her get her name out and also get involved with other activities. By targeting guidance counselors, they can also encourage greek life to students when they need help deciding where to go to school. That way, even if the student has not already heard about joining a sorority when in college, she will know the advantages from a reliable source.

11. Strategies and Tactics Key publics included in this plan would be mainly high school senior women. The main work that would be performed would be sending information out to every female that applied and was also accepted to Jacksonville State University. Most of the time and energy would be spent finding statistics on amount of philanthropy raised, famous greeks and other important statistics that are relevant to a positive image of greek life. The goal will be to increase the number of women going through recruitment each year by 10 percent until a total of 50 percent of women enrolled go through recruitment. The campaign will take place one year prior to recruitment for the next year and the head of greek life at Jacksonville State University, Eddie-Banks Crosson will oversee the progress of this campaign. The money for this plan will come for the rise of the application fee from 40 dollars to 60 dollars.

12. Calendar 12 Months Prior to Formal Recruitment- News releases will be sent to every new member’s hometown. This will gain publicity and spark interest for the greek system as a whole. 11 Months Prior to Formal Recruitment- Ladies that have been disaffiliated from her own particular sorority and are not allowed to reveal to anyone which sorority that she is in will go to various high schools throughout the state of Alabama to discuss Greek Life. Topics can and will include why they joined a sorority and what she have gained from joining a greek organization. Also, benefits from going greek will be a main information point. Items such as scholarship money, connections for potential jobs, money raised for philanthropic events and community service will be topics that are very important 10 Months Prior to Formal Recruitment- An information session will be held for parents to gain interest in Greek Life. Questions will be answered and the group that will present will be knowledgeable in costs, what to expect and what you will gain

13. Calendar 9 Months Prior to Formal Recruitment- Greek DVDs will be mailed to every incoming freshman, sophomore and transfer student 8 Months Prior to Formal Recruitment- All recruitment counselors and panhellenic executive members will attend a retreat. Things that will be discussed will include ideas on how to increase numbers right before recruitment and how to persuade senior girls to register and attend formal recruitment 7 Months Prior to Formal Recruitment- Various forms of information will be sent to high schools throughout Alabama, Georgia, Mississippi and Tennessee. Main highlights will include information ranging from community service to mixers and formals. That way Greek Life will spark everyone’s interest no matter what she would be interested in 6 Months Prior to Formal Recruitment- During the month of February, Preview Day happens on Jacksonville State’s campus. This year, it will be on February 16, 2008. A booth will be set up to inform both senior and junior girls and their parents. A cd-rom will be available to pass out and also various statistics. Ladies that are currently active in a JSU sorority will be there to answer any questions. Women also registered can go ahead and sign up for Recruitment and pay the registration fee. 5 Months Prior to Formal Recruitment- March 8, 2008 is the last Spring Preview Day. Events and brochures available from February will also be used during this Preview Day. Ladies interested can also sign up during this day

14. Calendar 4 Months Prior to Formal Recruitment- Packets on Greek Life will be sent out to an updated list of all women that have applied for admission to JSU and have been accepted. This information will highlight various aspects and will also be more directed to parents 3 Months Prior to Formal Recruitment- A Recruitment tea will be held. It will be at a central location so that it would be easy for everyone to attend. At the tea, information will be available on every sorority and will be available to take home. Women can also still register for recruitment at this time 2 Months Prior to Formal Recruitment- Orientation is held throughout the month of June. Everyone will be required to attend a meeting on various aspects of Greek Life. Also, Orientation Leaders will wear “Go Greek” buttons and be knowledgeable to answer any questions that may be asked and will be carrying around applications for formal recruitment as well

15. Calendar 1 Month Prior to Formal Recruitment- Every member both on panhellenic executive and Recruitment Counselors will make follow up calls with girls already signed up for recruitment to answer last minute questions and also with girls that have shown some interest in the greek system as a whole As a whole, this plan should increase numbers. By starting to gain interest early, numbers of women planning on going through formal recruitment will rise and the girls signed up will maintain an interest in Greek Life and hopefully encourage others to go through. The main thing to get females interested is just to inform them of all the positive attributes that joining a greek organization can give you.

16. Budget Flyers and Brochures StampsGas for Travel DVD and CD-Rom RetreatPreview Day Supplies Recruitment Tea $2,500$1,025$500$200$1,500$750 Subtotal: 9,025 Extra Fee: 1,000 Grand Total: 10, 025

17. Evaluation All the goals, objectives and strategies should create a substantial growth if executed correctly. The number of women going through formal recruitment will increase by 10 percent every year for four years until 50 percent of freshman women that are going to Jacksonville State University in the Fall semester go through formal recruitment. Records will be kept to view the progress and highlight the positives and negatives of each year to see what needs to be worked on for the upcoming year.

18. Reference Page "Greek Life." 25 Aug 2007. 21 Nov 2007. "Greek Life." Fall Formal Recruitment Statistics. 1 sept 2007. 10 Nov 2007. "Greek Life and Chapter Statistics." 10 Aug 2007. 30 Nov 2007. Murray State." Fall Greek Report. 12 Sept 2007. 12 Nov 2007.