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Generational Theory Presenters: Joy Gayles & John Lee.

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Presentation on theme: "Generational Theory Presenters: Joy Gayles & John Lee."— Presentation transcript:

1 Generational Theory Presenters: Joy Gayles & John Lee

2 Defining Moments  Think about major global/national/local events that have happened over your lifetime that have been very significant and or radical (both good events and not so good events)  What happened and how did it affect you, your family, your community, the state, the country and the world?  In small groups of 5-6 share your events and come up with a master group of events to share

3 Generational Theory  cohort-group born within 20-22 year period peer personality  Boundaries of period are fixed by peer personality  Peer Personality is shaped by social moments, or historic events that radically alter their social environment  http://www.beloit.edu/mindset/2015/

4 Life Cycle Framework  Youth  Youth = 0 - 21  Dependence, growing, learning, protection/nurturing, avoiding harm, acquiring values  Rising Adulthood  Rising Adulthood = 22 - 43  Working, starting families, serving institutions, testing values  Midlife  Midlife = 44 - 65  Leadership, parenting, teaching, directing institutions, using values  Elderhood  Elderhood = 66 - 87  Supervising, mentoring, passing on values

5 Generational Diagonal  Idea that generations move through time influencing and being influenced by  Other generations  Social moments

6 Who are the Millennials?  Born in or after 1982  The oldest entered college Fall of 2000  Life expectancy of 75 years  3 most popular names MalesFemales MichaelJennifer JasonJessica ChristopherAshley

7 Moving through the Diagonal 1. Break between rising and young adult generation due to style differences 2. Rising generation tries to correct for perceived excesses of the current midlife generation – parents and leaders 3. Fills social role vacated by elder generation

8 Generations  Dominant Generation – called on to respond to crises (social moments) as they move into rising adulthood and elderhood  Recessive Generation – absence of critical social moments

9 Generations Birth Cohorts 20-22 years Lost Generation 1883-1900 Silent Generation 1925-1942 Baby Boomer 1943-1960 Generation X 1961-1981 Millennial 1982- 2002 GI’s (WWII) 1901-1924 Generation Z 1990- 2002

10 Baby Boomers  More likely to live in two-income household.  Have children in college  Have the basic feeling of security  More likely than others to focus on education  Have the highest level of education  88.8% of this generation completed high school

11 Generation X  Grew up during the post Watergate era and the energy crisis.  They were in many cases children of divorce and nontraditional family units  Many were latchkey kids who were raised on electronic media (television, Atari 2600s)

12 Challenges facing Generation Z  Competition in job market  Recovery from the “Great Recession” (jobs in healthcare, information technology, leisure and hospitality)  Jobs will require college/advanced degrees  Cost of higher education is skyrocketing  High student loan debt/less buying power entering the workforce  Obesity (sedentary lifestyle of digital age)

13 Challenges facing NC & Generation Z  Fewer middle class jobs (split between high and low paying jobs)  North Carolina is on track to be the 7 th largest state in the country  Population growth concentrated in the largest cities  Communities across the state will be more diverse

14 Who is Generation Z???  Born between 1990 and 2002 (last half of Millennial Generation)  By 2020 they will be between 18 and 30 years of age  1.5 million in NC  Ethnically diverse  Technology savvy  Globally aware  Connectivity!!!

15 Characteristics of Generation Z  This generation has always had the internet – the internet generation; digital natives  Hyper-Connectivity (community is broadly defined)


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