2. Traffic Safety Improvement Programme
EU funded mechanism to improve road safety including 6 areas of measure
Organisational Development
Accident Information System
Vehicle Inspection
Primary Road Network
Traffic Operations
Road Safety Education and Campaigning

3. Road Safety Education and Campaignig Project
Contributing to the improvement of road and traffic safety in the
northern part of Cyprus by increasing awareness and
understanding of the factors leading to accidents
Overall Objective
Disseminate information
on factors causing traffic accidents.
Create an understanding for
measures to reduce
traffic accidents
Specific Objectives
Capacity
Building

4. Results of Analysis High accident/vehicle ratio
Factors negatively affecting road safety
Poor driver training
Lack of intensive traffic inspections
Bad road infrastructure
Lack of proper traffic signalisation
Lack of mass transportation systems
Lack of first-aid training

5. Analysis Results Main driver faults Excess speed
Driving impaired by alcohol
Disrespect of right of way
Driver distraction
Disuse of seat belts
Psychological factors (Perception that risk of getting caught is low or mis-behaviour affected by others around, etc.)

6. Analysis Results
Risk Groups

7. Social properties contributing to the solution
Civil society organisations widespread and a high number of media channels.
Sensitive towards social issues and common habit in getting organised around these issues.
A small, highly interactive and educated community: En educated society valuing judgements of others and public opinion.

8. İşbirliği Ortamı

10. Campaign plan and strategy
Achievements
Capacity Building
Training Needs
Analysis
Information
Needs Analysis
Training
Content
Media Reporters,
Young Drivers,
Driving School Teachers,
Professional Drivers,
Regulation and Enforcement,
Traffic Police,
Elementary School Students
Campaign plan and strategy
with the stakeholders
Campaign Materials
BROCHURES
FLIER
BUMPER
STICKER
PRESS
MEETINGS/
RELEASES
Facebook
Youtube
Twitter
Flickr
POSTERS
TV FİLMS
RADIO
SPOTS
INSERTS
BULLETINS
CONFERANS

11. Brochures
20,000 brochures prepared on 10 different subjects (2000 prints of each).
In addition, pieces of all brochures as an insert to Kıbrıs, YeniDüzen and Havadis newspapers.
Electronic copies were sent to university students in cooperation with the universities and to the members in cooperation with the chambers.
In total 42,000 printed brochures

12. Fliers 25,000 pieces. Residential area Amount Iskele 2500 Morphou 3100
Kyrenia
6200
Famagusta
6250
Nicosia
8500

13. Posters
7 different posters with 200 copies of each hang on the public buildings, universities, driving schools, media companies.

14. Bumper Sticker
25,000 stickers were prepared and distributed in cooperation with the CSOs, universities, municipalities and other public organisations.

15. Bültenler
7 different bulletins were prepared and distributed to more than 770 personal s.

17. TV Films
6 TV movies and 4 radio spots on driver distraction, seat belt and child restraint, use of helmet while motorcycling, professional drivers and alcohol themes.
Broadcasting was started on 25th of May for 2 months at prime time - daily 80 broadcasts on 5 local channels (BRTHaber and BRT Aile, Genc TV, Kıbrıs TV and SIM TV).
Broadcasting of 4 radio spots started in parallel to the TV movies in Bayrak FM, First FM, Kıbrıs FM and SIM FM - 68 broadcasts per day.

18. Social Media

19. Newspaper Articles / TV Programs
Press Meeting, Releases and campaign materials resulted in
47 Articles in local press,
9 TV programs on local TV channels.

20. Trainings Media Reporters – Effective journalism for road safety,
18-24 age group young drivers – Safe Driving Techniques,
Driving School Teachers – Training of the trainer,
Professional Drivers – Road Safety Training,
Units in charge of Regulaton and Enforcement - Road Safety Workshop,
Traffic Police - Effective Traffic Inspections
Elementary School Students – Traffic Training

21. Training Organisations
Workshop with media reporters Organised on 10 March 2011 in Merit Nicosia.
Safe Driving Techniques for young drivers Organised twice on 20 and 21 April in Nicosia with a practical and theoretical content.
Driving School Teachers Organised as a 1.5 days training on April 2011 in the Turkish Cypriot Chamber of Industry.
Professional Drivers Training Organised on 29 April in the Turkish Cypriot Chamber of Industry.
Workshop with the units in charge of regulation and enforcement Organised on 3 May in Merit Nicosia.
Training for the traffic inspection units of DG Police With support of the DG Security of Turkey organised on 31 May in the Turkish Cypriot Chamber of Industry.
Training for kids – prepared as a digital media containing practical information, games and puzzles. 15,000 CD were prepared for dsitribution to all elementary schools in cooperation with the stakeholders.
In total
130 individuals
+ all elementary
school students

22. Capacity Building
Capacity Building workshop organised on 9 November 2010 in Nicosia Merit Hotel.
To mobilise effective cooperation for the road safety education and campaigning
3 focus group studies,
Road Safety Campaign Guidelines.
Public Organisations
Universities
Municipalities
DG Police
City Planning

23. Arkamızda Ne Bırakıyoruz? What are we leaving behind? Arkamızda Ne
A sustainable campaign for the Sub-Committee and the other stakeholders
Sustainable training capacity with training programmes and trained trainers
Arkamızda Ne
Bırakıyoruz?
What are
we leaving
behind?
Arkamızda Ne
Bırakıyoruz?
Arkamızda Ne
Bırakıyoruz?
Arkamızda Ne
Bırakıyoruz?
Arkamızda Ne
Bırakıyoruz?
“ I PROMISE to obey traffic rules” motto recognised by the community
Promise of the community leaders for a solution in road safety
Cooperative environment for the stake-holders

24. Everything is available from the Website
All the training programmes,
Campaign Materials,
Press Pack

25. Impact Assessment
Self Reporting Technique – Comparison of before and after campaign surveys:
an increase in the number of people who are aware of the road safety campaigns by 74%,
two thirds of the society is informed about the EU funded Road Safety Education and Campaigning project and can recall the motto of the campaign “I PROMISE to obey the traffic rules!”

26. Come on to Promise….
We promised to obey traffic rules, let’s keep our promise.
Let’s invite others to promise.
Let’s
Not drive when impaired by alcohol,
Drive at a speed convenient for the road conditions,
Respect others right of way,
Be aware of the risks we take,
Not talk on the phone while driving.
DRIVE ON SAFE ROADS.

27. Thanks to everybody for their cooperative approach…