1. Block 1 Introduction To Business Unit 6- Marketing

2. Goals for Wednesday Define marketing vocabulary Identify the various roles of the marketer Demonstrate ability to create and analyze a target market. Illustrate effective marketing communication.

3. Do Now Please recall a recent trip to the mall. What advertising or sights, smells, sounds did you encounter. Please explain…

4. Marketing Vocabulary Marketing- an organizational function for communicating, creating, delivering value to customers and building relationships with customers. Marketing Orientation- considers the needs of customers when developing a marketing mix. Target Market- a specific group of consumers who have similar wants and needs. Marketing Communication- messages and related media designed to communicate with a market.

5. Marketing Vocabulary(cont.) Marketing mix- product, price, place and promotion. A successful marketing mix satisfies the needs and wants of the target market. ** Packaging is considered a 5 th P. Buying Motives- Reasons customers decide on buying products. Rational- Logical Emotional- gut instinct

6. Target Market Activity Students will develop a target market using the following 3 categories: Age Income Level Life style Students will create the 3 target markets in power point using smart art. Go to Insert- Smart Art- Relationships

7. Communication Activity Please turn to page 238 and view the picture on the bottom right for 30 seconds. Pretend you are walking down a walkway when viewing. Discussion- What does the picture say to you? What is wrong with the communication? Students- You will recreate the ad by simplifying in your own words.

8. Exit Ticket Today I learned….. What I found most valuable was….. I was most surprised by….

9. Goals for Today Review and summarize buying motives and the 4 p's of marketing. Illustrate buying motives and pricing stategies. Determine which elements create effective packaging and illustrate a unique package concept.

10. Do Now Students will brainstorm a list of commercials with only emotional content. Students will do the same for logical commercials. Compare/ contrast and put an entire list on the front board.

11. Marketing mix 4 P’s of Marketing

12. Product Must be either a brand name or other brand (generic) or substitute good Brand Name- has a lot of recognition and value in the customer’s mind. Ex. Tide Substitute Good- example Sierra Mist and Sprite Generic- Osco medicine, Shop Rite Cola

13. Price Discount- low pricing strategy. Ex. Wal-mart Premium Pricing- Mercedes, Lexus etc. The price creates the value or aura surrounding the product. Mark-up Cost- neither of the above strategy is utilized. This marks up the cost to allow a reasonable profit. Ex. 20% markup

14. Place Location where products are sold Internet Store (Bricks and Mortar) Flea Market Other( House parties, vending etc.) Methods of Distribution(Truck, Rail, Plane)

15. Promotion Advertisement TV- Super Bowl etc. Radio- pick rush hour Magazine Billboard Word of Mouth The goal is to create a trend. Can you think of a product that became a trend?

16. Packaging Freshness Label Ingredients Advertise- Colors, celebrity, cartoon character, Win a prize Change packaging so customers think it is new. Example Pepsi cans, detergent powder, liquid, cubes, etc.

17. Activities Students will re-create 2 advertisements based on emotional rational advertising. Students will re-create 2 advertisements on discount and premium pricing. Students will design packaging for a product including a logo, a contest, and label

18. Exit Ticket Students will complete a short survey asking them questions about the number of stores and locations within 10 miles that they may frequently shop. Students will relate this information back to the 4 p’s of marketing.

19. Goals for Friday Define channels of distribution Create a direct and indirect channel relating to common every day goods. Identify stores that sell goods both in store and on line Illustrate how on line stores link goods in a way that creates increased product demand.

20. Do Now(from yesterday) Students will re-create 2 advertisements based on emotional rational advertising. Students will re-create 2 advertisements on discount and premium pricing.

21. Do Now Students will generate a list of large well known stores that have a store site as well as an online site: Contest- Students on left side of room A-L Students on right side M-Z. Contest winners get extra credit.

22. Vocabulary Channel of Distribution- The route a product follows from producer to consumer. Direct Channel- Product moves directly from producer to consumer. Indirect Channel- a product goes through various distributors or middlemen before reaching the consumer.

23. Activities Students will create a channel of distribution for 2 different products. 1 direct 1 indirect Students must show all steps and have arrows or another mechanism to show product movement.

24. Activity 2 Students will go online and define product bundling. Students will log into Amazon.com Students will search for any household product over $20.00. Students then must show linking to the product and: 1. Explain why bundling the purchase is beneficial to them and the store.

25. Activity 2 continued 2. Students will add the individual prices of the selected products and get a total. 3. Students will calculate cost savings of the bundle. 4. Students will explain from their own perspective how the advertising assists them in identifying and locating new or related products.

26. Exit Ticket Students will answer: 1. What did I learn today? 2. The most significant information was.. 3. I think what comes next is…

27. Vocabulary Facts- information which accurately reflects product or company history. Features- attributes of the product which differentiate it from others. Benefits- what will this product do for you?

28. Vocabulary Pre- qualify customer- ask questions to get to know customer. Closing the sale- Which one?, How many?, On ascale of 1 to 10?, Gift wrapped? Reduce discomfort- Great buy, My family owns this etc.

29. Complete handout