1. Case 1: Sportextreme By Tom Lund Jensen

2. 1.Presentation of Sportextreme 2.Why going to Britain 3.First – a bad start 4.Second – a kick start 5.Where are we today Program

3. Sport shop Largest assortment Lowest price Best service Establish connection to tour operators Create profit for the owner Deliver vital information and service Customer Member Ambassador Customer Member Customer Presentation of Sportextreme

4. Why go to Britain Fraud moving closer – we need access to credit card info PBS is not improving fast enough (>200 lost production hours a year) Cost savings expected Problems with some suppliers doing our marketing in English Not all brands love us so we have some parallel imports.

5. First - a bad start First attempt: Marts – September 2005 DK auditors contact in UK claims to be able to help Follow up every 2-3 weeks nothing happens in the UK Our auditor backs out Second attempt: September – November 2005 My bank in Denmark has a contact bank in the UK After introduction no replay from contact person After calling x times, finally a contact “I will have the right person call you” I have not heard anything yet – even after many emails

6. Second – a kick start Third attempt: December 2005 December 6 th We met with Lassen.net in Denmark December 12 th We had email contact to Steen Rosenfalck December 20 th We had Sportextreme Ltd. registered

7. Where are we today 4 th January 2006Steen introduced us in 3 banks 5 th January Lassen.net introduced us in Danske Bank in London 6 th January Barclays returned in email 6 th to 13 th January Intensive email correspondents with Barclays 13 th JanuaryMeetings with Barclays assisted by Lassen.net We now have: Company, address, UK-secretary Bank account, Eurocard and Visa agreement Fraud check Reopened our USA advertising A contact that help us understand UK

8. We are working out of Britainia today!