2. I want to be part of the campaign!

3. The 1:1 Conversation

4. Mobilizing To Action: PSA Solution: Hope What specifically & meaningful can be done about? Problem: Anger Action: Opportunity What are they angry about Make the specific & or threatened by? doable ask

5. Organizing Conversations Intentional conversations that go deeply into a person’s:  Issues: What we act on  Values: Principles, what motivates us  Interests: What’s our stake in it Assessment from the conversation:  Capacity: What resources can be offered  Commitment: What resources are offered Goal: Learn a person’s story and what matters to them. Build a relationship, assess them, and figure out potential common concerns.

6. Mobilizing Conversations Prompted conversations that make the ask. Solution Problem Action Goal: Find common concern. Find what is a problem or point of agitation for a person to make link between person’s problem and the solution that leads them to take some action.

7. 1:1 Dos & Don’ts Do Schedule time to have this conversation Ask questions and plan to listen Follow the PSA Share experiences and deep motivations Share a vision that articulates a shared set of interests for change Be clear and very concrete about “when” and “what” of the next stepsDon’ts Try to persuade rather than listen Chit chat about private interests Skip stories to “get to the point” Miss opportunity to share ideas about how things can change End conversation without clear plan for next steps

8. 1:1 Asks Concrete Asks “We are having a team meeting next Thurs. at 8pm. Can you come and help us brainstorm our March grassroots action?” “We need more doctors giving presentations about the ACA. We’re having a Be An Educator training this Tues. at 7pm. Can you attend so you can help us do the med student presentation at the end of this month?” “We’re in the midst of a critical letter to the editor push. We need to get 10 more letters written this week. Can you write an LTE by this Friday? I can send you our LTE guide, sample LTE, and info on where and how to submit it.” “Can you hand out this ACA Myths & Facts flier to 10 people before the end of this week? Even just getting this flier in people’s hands can go a long way to helping educate people about the benefits of the ACA.” Wishy-Washy Asks “Do you want to join our state team?” “Are you interested in being an educator?” “Want to write a letter to the editor?” “Here’s some fliers you can pass out to people.”

9. Recap New sign-ups get routed to you You set-up a 1:1 conversation with them You PSA them – organize and mobilize! They feel empowered and take action! You engage them again and again and… All the awesome work you do together gets reported back