1. Fundraising for sustainability - the way forward. Michelle Hunt Spring Conference 2013

2. Why Fundraising is so important Spring Conference 2013

3. Fundraising is vital to Heartbeat Spring Conference 2013 Heartbeat is reliant on Fundraising activities Needed to sustain and grow Heartbeat Working in a challenging environment – lessons learned in 2012 have influenced 2013 plans Support needed from Heartbeat members in all classes Need to increase fundraising activities to increase income and ultimately maintain and grow Heartbeat services for the future So how do we do it?

4. The Heartbeat Lottery Spring Conference 2013 Well established >8,000 players USP - £1 buys 2 numbers Signed over 7,000 winning cheques last year Positives Economic climate Local charities National charities Challenges Recruitment of new players Establish better communications with existing players Strengthen relationships with existing players Economic climate Cross sell other Heartbeat ‘products’ Opportunities

5. The Heartbeat Lottery for 2013 Recruit new Lottery players – Magnum Direct Communicate with Lottery supporters – Welcome leaflet and regular newsletter Further engage Lottery supporters with Heartbeat – messaging Re-engage people who have stopped playing the Lottery – communication and messaging Be cost-effective – convert standing orders to direct debit Spring Conference 2013

6. Key Income Streams for Fundraising 2013 Spring Conference 2013 Fundraising Legacies Community Fundraising Groups & Associations Corporate Support Collections Raffles Heartbeat Events Sponsored Events In Memory Giving

7. A Different Outlook for 2013 Heartbeat Events Ladies Luncheon, Sportsman’s Dinner, Wine tasting evenings, Quiz nights Sponsored Events Promotion of sponsored events. Encourage supporters to take part and raise funds for us Community Fundraising Promote and support self organised fundraising events Corporate Support Seek support and sponsorship from local organisations Groups and Associations Promote Heartbeat to local groups for support and to raise local awareness Collections Collection boxes, store collections and home money boxes Raffles Summer and Christmas Legacies/In Memory Donations Promote this way of giving with supporters, local solicitors and funeral directors Spring Conference 2013

8. What do we want to say to our supporters Spring Conference 2013 We need ALL our supporters to know certain things about us to effectively fundraise Who we are, what we do, who we help, how we do it We need to communicate the NEED for Heartbeat in the local community and we have to make sure that every supporter BELIEVES that their contribution can make a real difference No matter how supporters get involved with Heartbeat their contribution is VITAL

9. There’s much to be done… Spring Conference 2013 2013 is going to be a very busy year for Heartbeat Fundraising We plan to grow Lottery and Fundraising activity and income We need all our supporters behind us It doesn’t have to be just financial support Volunteer with us today! with your support we can achieve it!

10. Thank you Spring Conference 2013