1. LifeWay Research Ethnic Group Responses to Church Outreach Methods Study conducted for:

2. LifeWay Research 2 Methodology: Sampling The sample for the study is a national, random, stratified sample of Americans using a demographically balanced online panel. The survey was administered via an internet survey interface between December 12, 2008 and December 22, 2008. With a total of more than 15,000 responses, the sample provides 99% confidence that the total sampling error does not exceed +1%.

3. LifeWay Research 3 Willingness to receive information from a local congregation or faith community through the following methods

4. LifeWay Research 4 Willingness to receive information through… personal conversation with a friend or neighbor from the church If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods? WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Unwilling29%24%14%30%27% Somewhat Unwilling16%19%12%19%16% Somewhat Willing34%34%36%32%35% Very Willing20%23%37%19%21%

5. LifeWay Research 5 Willingness to receive information through… visit to your door by a member of that church or faith community If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods? WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Unwilling58%53%37%54%56% Somewhat Unwilling21%22%24%24%20% Somewhat Willing15%18%26%16%16% Very Willing 6%7%13% 6% 8%

6. LifeWay Research 6 Willingness to receive information through… personal conversation from a family member If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods? WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Unwilling25%21%12%23%24% Somewhat Unwilling14%15% 9%15%15% Somewhat Willing37%39%38%38%35% Very Willing24%25%42%24%26%

7. LifeWay Research 7 Willingness to receive information through… TV commercial If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods? WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Unwilling39%36%21%39%36% Somewhat Unwilling24%21%20%24%26% Somewhat Willing28%32%39%29%29% Very Willing10%11%21% 9% 9%

8. LifeWay Research 8 Willingness to receive information through… Radio commercial If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods? WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Unwilling39%35%21%42%35% Somewhat Unwilling23%20%19%21%24% Somewhat Willing28%34%39%28%32% Very Willing10%11%21% 9% 9%

9. LifeWay Research 9 Willingness to receive information through… newspaper or magazine ad If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods? WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Unwilling36%32%20%33%32% Somewhat Unwilling21%22%19%24%24% Somewhat Willing32%33%40%33%34% Very Willing12%12%21%10%10%

10. LifeWay Research 10 Willingness to receive information through… informative ad in the newspaper If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods? WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Unwilling34%31%19%36%32% Somewhat Unwilling19%22%19%20%22% Somewhat Willing34%34%41%34%35% Very Willing13%12%22%10%10%

11. LifeWay Research 11 Willingness to receive information through… email message If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods? WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Unwilling48%40%26%45%46% Somewhat Unwilling21%23%21%23%17% Somewhat Willing22%26%34%21%28% Very Willing 9%12%19%11% 9%

12. LifeWay Research 12 Willingness to receive information through… website listing or ad If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods? WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Unwilling40%36%24%39%36% Somewhat Unwilling22%23%19%22%24% Somewhat Willing28%30%37%27%31% Very Willing10%11%20%12% 9%

13. LifeWay Research 13 Willingness to receive information through… outdoor sign or billboard If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods? WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Unwilling35%32%20%35%33% Somewhat Unwilling21%20%19%23%24% Somewhat Willing32%35%39%29%31% Very Willing12%13%22%13%12%

14. LifeWay Research 14 Willingness to receive information through… door hanger left on your door by someone from the church If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods? WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Unwilling47%40%24%47%46% Somewhat Unwilling22%24%21%25%18% Somewhat Willing24%27%38%21%29% Very Willing 7%10%17% 7% 7%

15. LifeWay Research 15 Willingness to receive information through… letter in your mailbox If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods? WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Unwilling38%32%20%39%37% Somewhat Unwilling19%20%18%23%18% Somewhat Willing31%33%39%26%32% Very Willing12%15%23%12%13%

16. LifeWay Research 16 Willingness to receive information through… social networking website If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods? WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Unwilling44%37%27%42%37% Somewhat Unwilling24%26%23%24%27% Somewhat Willing25%28%35%27%29% Very Willing 7%10%15% 7% 7%

17. LifeWay Research 17 How effective Americans think each method would be in getting them to visit a local congregation or faith community

18. LifeWay Research 18 Effectiveness of an invitation via… personal invitation from a friend or neighbor from the church If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Ineffective26%20%11%25%24% Somewhat Ineffective13%16% 9%14%14% Somewhat Effective37%35%38%35%38% Very Effective24%29%41%26%24%

19. LifeWay Research 19 Effectiveness of an invitation via… visit to your door by a member of that church or faith community If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Ineffective51%44%29%46%49% Somewhat Ineffective21%22% 20%25%20% Somewhat Effective21%23%34%21%21% Very Effective 8%11%17% 9%10%

20. LifeWay Research 20 Effectiveness of an invitation via… personal invitation from a family member If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Ineffective23%19%10%22%21% Somewhat Ineffective12%12% 7%12%13% Somewhat Effective37%37%36%39%37% Very Effective28%32%46%28%29%

21. LifeWay Research 21 Effectiveness of an invitation via… TV commercial If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Ineffective42%37%21%40%43% Somewhat Ineffective27%25% 23%28%26% Somewhat Effective26%31%42%24%28% Very Effective 4% 7%14% 8% 4%

22. LifeWay Research 22 Effectiveness of an invitation via… Radio commercial If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Ineffective43%37%22%41%43% Somewhat Ineffective28%26% 22%28%24% Somewhat Effective26%30%42%25%29% Very Effective 4% 7%14% 6% 4%

23. LifeWay Research 23 Effectiveness of an invitation via… newspaper or magazine ad If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Ineffective41%37%21%37%42% Somewhat Ineffective27%25% 26%26%24% Somewhat Effective28%31%39%29%30% Very Effective 5% 8%13% 8% 4%

24. LifeWay Research 24 Effectiveness of an invitation via… worship ad in the weekly religion section of the newspaper If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Ineffective39%34%22%36%43% Somewhat Ineffective24%23% 21%27%21% Somewhat Effective31%31%39%27%31% Very Effective 6%11%18%10% 6%

25. LifeWay Research 25 Effectiveness of an invitation via… email message If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Ineffective49%43%27%41%47% Somewhat Ineffective24%23% 22%27%25% Somewhat Effective22%25%35%21%23% Very Effective 5% 9%16%10% 6%

26. LifeWay Research 26 Effectiveness of an invitation via… website listing or ad If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Ineffective45%40%25%37%43% Somewhat Ineffective26%25% 27%29%26% Somewhat Effective24%28%34%26%25% Very Effective 5% 7%14% 8% 6%

27. LifeWay Research 27 Effectiveness of an invitation via… outdoor sign or billboard If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Ineffective40%35%21%37%40% Somewhat Ineffective25%23% 22%27%24% Somewhat Effective30%35%40%27%30% Very Effective 5% 7%16% 9% 6%

28. LifeWay Research 28 Effectiveness of an invitation via… door hanger left on your door by someone from the church If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Ineffective48%39%24%46%47% Somewhat Ineffective23%23% 21%26%20% Somewhat Effective25%30%40%21%27% Very Effective 5% 9%15% 7% 6%

29. LifeWay Research 29 Effectiveness of an invitation via… letter in your mailbox If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Ineffective41%33%22%36%40% Somewhat Ineffective21%23% 19%25%22% Somewhat Effective30%33%42%26%31% Very Effective 8%12%17%13% 8%

30. LifeWay Research 30 Effectiveness of an invitation via… social networking website If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Very Ineffective46%39%25%38%44% Somewhat Ineffective26%24% 27%26%25% Somewhat Effective24%30%34%26%24% Very Effective 4% 7%14%11% 7%

31. LifeWay Research 31 Effectiveness if you knew the invitation was from the following type of church Considering your responses to the methods used by a local congregation or faith community in the previous question, would the invitation be more effective, less effective or about the same if you knew the invitation was from one of the following types of churches: More/LessWhiteAfrican-Mixed/ EffectiveNon-HispanicHispanicAmericanAsianOther Less45%31%48%36%42% Roman CatholicSame 42%37%45%49%44% More14%32% 7%15%14% Less44%51%19%41%40% Southern BaptistSame 46%42%54%51%51% More10% 7%28% 8% 9% Less40%54%44%41%44% LutheranSame 52%43%53%54%50% More 8% 3% 4% 6% 6% Less36%53%31%38%42% MethodistSame 56%42%59%56%52% More 9% 4%10% 6% 6%

32. LifeWay Research 32 Effectiveness if you knew the invitation was from the following type of church continued Considering your responses to the methods used by a local congregation or faith community in the previous question, would the invitation be more effective, less effective or about the same if you knew the invitation was from one of the following types of churches: More/LessWhiteAfrican-Mixed/ EffectiveNon-HispanicHispanicAmericanAsianOther Less68%70%61%57%62% MormonSame 30%28%37%38%35% More 2% 3% 2% 5% 3% Less52%54%35%47%47% PentecostalSame 43%40%54%49%47% More 5% 7%11% 4% 7% Non-Less30%44%21%36%32% denominationalSame 50%41%53%50%46% More19%15%26%14%23%

33. LifeWay Research 33 Times you have been more open to considering matters of faith Have you been more open to considering matters of faith during any of the following times in your life? WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther During the Christmas holiday season47%49%50%43%37% During the Easter holiday season39%38%44%27%30% After a major national crisis such as 9/1137%41%46%35%35% After a natural disaster 31%38%45%39%32%

34. LifeWay Research 34 Times you have been more open to considering matters of faith continued Have you been more open to considering matters of faith during any of the following times in your life? WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther After the birth of a baby26%34%31%24%29% At the start of a war or int’l tension24%26%32%23%24% During an economic downturn20%28%39%25%21% During the Fall/ back- to-school season10%12%21% 11%11% During the Summer holiday season10%12%21%11%11%

35. LifeWay Research 35 Americans’ responses to specific approaches

36. LifeWay Research 36 “If a local church gave me a video to watch on my own that showed what their church services were like and what they believed, I would watch it.” For each statement below, please indicate your level of agreement. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Strongly Disagree37%31%17%33%34% Somewhat Disagree20%21%18%24%21% Somewhat Agree34%36%45%36%34% Strongly Agree 9%12%21% 7%12%

37. LifeWay Research 37 “I would click on a local church’s website if it appeared among links in a Google search I conducted online.” For each statement below, please indicate your level of agreement. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Strongly Disagree42%38%23%41%39% Somewhat Disagree23%25%27%25%24% Somewhat Agree29%30%38%29%30% Strongly Agree 7% 7%13% 5% 7%

38. LifeWay Research 38 “I would click on a religious advertisement if it appeared among links in a Google search I conducted.” For each statement below, please indicate your level of agreement. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Strongly Disagree48%44%27%47%46% Somewhat Disagree28%28%30%30%29% Somewhat Agree20%24%33%19%20% Strongly Agree 4% 5%10% 4% 5%

39. LifeWay Research 39 “I would view a religious video if it appeared among links in a Google or YouTube search I conducted online.” For each statement below, please indicate your level of agreement. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Strongly Disagree48%40%26%45%41% Somewhat Disagree28%27%28%24%29% Somewhat Agree21%26%34%25%24% Strongly Agree 4% 7%12% 7% 6%

40. LifeWay Research 40 “If I received a postcard from a church advertising upcoming talks on topics that mattered to me, I might visit.” For each statement below, please indicate your level of agreement. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Strongly Disagree32%29%16%34%32% Somewhat Disagree18%19%16%20%21% Somewhat Agree41%42%51%38%38% Strongly Agree 9%11%18% 8% 9%

41. LifeWay Research 41 “If I saw an ad with interesting information about matters of faith that also listed a website, I would visit the website.” For each statement below, please indicate your level of agreement. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Strongly Disagree36%31%17%35%35% Somewhat Disagree22%22%19%23%20% Somewhat Agree34%35%46%35%36% Strongly Agree 8%12%18% 8% 9%

42. LifeWay Research 42 “If I saw an ad with interesting information about matters of faith that listed an 800 number to request information by mail, I would call the 800 number.” For each statement below, please indicate your level of agreement. WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Strongly Disagree57%49%34%52%55% Somewhat Disagree29%31%32%24%26% Somewhat Agree13%18%26%19%15% Strongly Agree 2% 3% 9% 4% 4%

43. LifeWay Research 43 First response, if you wanted to find out more about God: If you wanted to find out more about God, what would be your first response? (Select One) WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Read a Bible31%36%50%24%33% Attend a church service19%25%19%14%14% None of the above16%10% 5%18%14% Talk to a Christian friend10% 7% 5% 16%10% Talk to a Christian family member 9% 8%10% 8%10% Do a key word search on the Internet for info5% 5% 2%8% 8%

44. LifeWay Research 44 First response, if you wanted to find out more about God: continued If you wanted to find out more about God, what would be your first response? (Select One) WhiteAfrican-Mixed/ Non-HispanicHispanicAmericanAsianOther Read a book that tells me about the Bible 4% 4% 4% 5% 4% I wouldn’t know where to start 3% 3% 2% 4% 5% Watch a preacher or worship service on TV 1% 2% 2% 2% 1% Explore the website of a local church 1% 2% 0% 1% 1% Ask questions in an anonymous chat room/ online community 0% 0% 1% 1% 0%

45. LifeWay Research Ethnic Group Responses to Church Outreach Methods Study conducted for: